The influence of social media on college students' choices of reading.
This is a short, anonymous survey for a student research project. It takes about 5 minutes.All responses are confidential. Thank you for you reply.
1. What grade are you in?
Year 1
Year 2
Year 3
Year 4
2. Which faculty are you from?
FBM
FHSS
FST
SCC
SGE
3. On average, how long do you spend on social media each day?
<1h
1h-3h
3h-5h
5h-7h
7h-9h
>9h
4. Which social media platforms do you regularly use?(Select all that apply)
Wechat
Weibo
Douyin/TikTok
Xiaohongshu
bilibili
Zhihu
Other:
5. How often do you encounter book or reading - related content on your social media?
Daily
Several times a week
A few times a month
Rarely
Never
6. What types of reading-related content do you typically receive on social media? (Select all that apply)
Book recommendations
Book reviews
Author interviews and posts
Reading challenges
Experts evaluation
Book-related videos
Quotes from books
Other:
7. What kinds of books will be recommended?(Select all that apply)
Academic
Historical reading materials
Mystery
Romance
Fantasy
Biography
Business
Poetry
Prose
Comics
Web Novels
Other:
Think about the past semester, answer Q8-Q11 based on your actual situation.
8. I have discovered a new book to read because of a post I saw on social media.
Stronly disagree
Disagree
Neutral
Agree
Strongly agree
9. I have decided not to read a book because of negative comments I saw on social media.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
10. Social media recommendations have directly influenced at least one book I chose to read.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
11. My reading preferences are more influenced by social media than by traditional channels (e.g. discovery in library, recommendations from friends ).
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
12. When social media content attracts you to read a book, what factors are most important? Please rank the following from 1 (most influential) to 5 (least influential).
The way of expression of the recommender.
The book's cover and visual presentation in the recommendation.
The wonderful explanation of the story plot
Comments from other readers.
You think this book is of the type you like.
13. What kind of influence do you think social media has on your reading choices? (e.g. changes in reading p references ) What will be the future development trend? Much more serious?(Answer it by simple sentence)
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