Impact of Anta's Sports Marketing Strategies on Young Consumers Aged 18-35

1. Your gender?

MaleFemale

Which age group do you belong to?

18-22 years old23-27 years old28-31 years old32-35 years old

Do you know about Anta's sports marketing-related content (For example event sponsorship, athlete endorsement, sports co-branding...)?

Know nothing at allKnow a littleHave a general understandingKnow quite wellKnow very well

Through which channels do you mainly come into contact with Anta's sports marketing content?

Live/broadcast sports eventsSocial media (Douyin/Xiaohongshu/Weibo)Short-video platform adsOffline stores/ outdoor adsRecommendations from sports bloggers/ internet celebritiesE-commerce platforms (Tmall/ JD.com, etc.)Sharing from friends/ colleagues

Which type of Anta's sports marketing is most attractive to you?

Professional sports event sponsorship (e.g., basketball/ running events)Signing well-known athletes/ sports stars as endorsersHosting mass sports activities (e.g., city runs, fitness competitions)Launching co-branded products with sports IPs/ eventsSponsoring campus sports activities/ eventsSports public welfare-related marketing activities

Has Anta's sports marketing content raised your awareness of the brand?

Not at allRaised slightlyRaised to a certain extent extentRaised obviouslyRaised extremely significantly

Has Anta's sports marketing improved your favorability towards the brand?

Not at allImproved slightlyImproved to a certain extentImproved obviouslyImproved extremely significant

Will Anta's sports marketing content prompt your willingness to buy Anta's products?

Definitely notExtremely low possibilityPossibleRelatively high possibilityDefinitely yes

How influential are sports marketing-related factors when you purchase Anta's products?

No influenceSlight influenceGeneral influenceGreat influenceExtreme influence

10.

How do you think the fit is between Anta's sports marketing and its brand image?

No compatible at allLow compatibilityGeneral compatibilityHigh compatibilityFully compatible

11.

How satisfied are you with Anta's current sports marketing strategies as a whole? (1-5 points, 1 point for extremely dissatisfied, 5 points for extremely satisfied)

1 Point2 Points3 Points4 Points5 Points

12.

What do you think is the most needed improvement for Anta's sports marketing?

Too single marketing formsInadequate coverage of promotion channelsInsufficient interactivity with young consumersLack of innovation in marketing contentLow integration of products and sports marketingUnreasonable frequency of marketing promotionOthers (Please specify)

13.

Will you recommend Anta's brand/ products to people around you because of Anta's sports marketing content?

Definitely notProbably notUncertainProbably yesDefinitely yes

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