你为什么喜爱Jellycat？关于Jellycat品牌的消费者行为调查 \nA Consumer Behavior Survey of Jellycat Brand

近年来，Jellycat品牌及其产品的热度不断攀升，该研究为分析不同消费者对该品牌的认知而设计，欢迎大家填写调研并为我们提供数据！

1. 你的年龄是？/ What is your age?

15 ~1819 ~ 2222 ~ 25＞ 25

2. 你拥有多少只Jellycat玩偶？/ How many Jellycat plush toys do you own?

012 ~ 55 ~ 10＞ 10

3. 在以下的哪个时间段，你购买Jellycat的频率较高？/ During which period of time did you purchase Jellycat more frequently?

2018年以前/ Before 20182019 ~ 20202021年后/ After 2021

4. 你对于Jellycat品牌的印象主要集中在哪个方面？/ Which aspects of the Jellycat brand stand out to you the most?

产品设计 / Product design产品质量 / High quality治愈感 / Emotional comfort陪伴感与情感联系 / Sense of companionship品牌认知/ Brand recognition社交媒体印象以及广告影响 / Social media exposure and advertising

5. 你会不会考虑购入一只Jellycat玩偶，如果会，你觉得最有可能的原因是什么？/ Will you purchase a Jellycat plush toy, if will, what would be the most likely reason for your choice?

玩偶外观可爱且外观独特 / Cute appearance and unique design商品质量好且材质舒适 / High quality and comfortable material情感价值和治愈感 / Emotional value and therapeutic陪伴感与情感联系 / Sense of companionship and emotional bond品牌知名度高且容易识别 / Well-known brand and easily recognizable社交媒体或广告影响 / Influenced by social media or advertising不会/ No, I won't.

6. 假如你将再次回购一只Jellycat玩偶，你觉得最可能的原因是什么？/ If you buy another Jellycat plush toy, what would be the most likely reason for your choice?

我遇到了非常具有吸引力的新款式 / I found a new design that was very attractive我想要更多的情绪价值 / I wanted stronger emotional attachment or companionship.我受到了朋友或社交媒体影响 / I was influenced by friends or social media我想为不同场景 / 朋友准备礼物 / I want another one for a different room or as a gift for friends

7. 是什么因素吸引并促进了你的多次回购？/ Which aspect is the most influential for repeat purchase?

具有吸引力的新款式 / Attractive new designs情绪价值 / Emotional attachment and companionship品牌熟悉度/ Brand familiarity受朋友或社交媒体分享影响 / Influenced by friends or social media产品质量/ Product quality赠送礼物需要/ Gift-giving needs

8. 在以下的场景下，请为你购买Jellycat的可能性排序。/ In the following scenario, please rank the likelihood of your purchasing Jellycat.

在线下实体店感受到氛围感以及店员给予的情绪价值时/ When experiencing the atmosphere and the emotional value given by the staff in physical stores offline在社交媒体上看到有吸引力的内容时/ When seeing attractive content on social media为朋友准备礼物时/ Preparing gifts of friends生活或学习压力增加时/ When the pressure of life or study increases

9. Jellycat玩偶的外观设计会明显提高我的购买意愿。/ The appearance and design of Jellycat plush toys significantly increase my willingness to purchase them.

很不同意/ Strongly disagree

很同意/ Strongly agree

10. 我认为Jellycat玩偶能给我带来情绪安慰或陪伴感。/ I believe Jellycat plush toys can provide me with emotional comfort or a sense of companionship.

很不同意/ Strongly disagree

很同意/ Strongly agree

11. 即使我原本没有购买计划，当我经常在社交媒体或现实生活中看到Jellycat时，我也会更想购买它。/ Even when I do not originally plan to buy one, repeated exposure to Jellycat on social media or in real life makes me more likely to want to purchase it.

很不同意/ Strongly disagree

很同意/ Strongly agree

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