This questionnaire is for users of Judydoll's official website in Europe and the United States, aiming to collect feedback on its localization experience. All responses are for academic research only and will be strictly confidential. Completion takes about 2-3 minutes. Thanks for your participation! All info is besed on the link: https://judydoll.com/
1.Your location USA (East/West/Central) Canada Western Europe (UK, France, Germany, etc.) the rest of Europe
2.How did you first know about Judydoll? Brand's overseas official website Social medias (Instagram/Facebook/TikTok, etc.) Beauty bloggers / Fashion media recommendations E-commerce platforms (Amazon/Sephora, etc.) Friends/relatives recommendations
3.Your core beauty consumption preference Refined ingredients & efficacy Personalized design & exclusive experience Ethical requirements (Eco-friendly/Cruelty-free, etc.) High cost performance Brand reputation & local recognition
4.Does the website's visual style (colors, layout, icon design) match the aesthetic of European & American beauty brands? Fully match Basically match Neutral Slightly mismatched Completely mismatched
5.Is the English copy (product description/marketing/brand intro) concise, professional and easy to understand (no cultural barriers)? Fully conform Basically conform Neutral Slightly non-conform Completely non-conform
6.Does the product information (ingredients, efficacy, suitable skin/complexion) meet your demand for detailed and refined content? Fully meet Basically meet Neutral Slightly insufficient Completely insufficient
7.Do the website's payment methods (Credit Card/PayPal/Apple Pay, etc.) fit your daily online shopping habits? Fully fit Basically fit Neutral Slightly mismatched Completely mismatched
8.Does the logistics experience (delivery speed, tracking, free shipping policy) meet your expectations? Far exceed expectations Meet expectations Neutral Below expectations Far below expectations
9.Do the website's marketing activities (member points, limited editions, festival discounts) fit European & American local consumption characteristics? Fully fit, highly attractive Basically fit, somewhat attractive Neutral, slightly attractive Slightly mismatched, low attractiveness Completely mismatched, no attractiveness
10.Is the website easy to operate (navigation, search, page jump) for quick information/product finding? Extremely convenient Relatively convenient Neutral Slightly inconvenient Extremely inconvenient
11.Does the website balance Judydoll's brand characteristics with European & American local cultural adaptation? Perfectly balanced, memorable Basically balanced, no obvious dissonance Neutral, insufficient in both Slightly mismatched, with cultural dissonance Completely unbalanced
12.How is Judydoll's website experience compared with your commonly used local European & American beauty brand websites? Better than local brands On par with local brands Slightly inferior to local brands Far inferior to local brands
13.Would you recommend Judydoll's E-U official website to friends/relatives? Definitely will Probably will Uncertain Probably not Definitely not
14.Which aspect needs priority improvement for the localization of Judydoll's E-U official website? Local aesthetic adaptation of visual design (color/layout optimization) Localized expression of copy & product info (efficacy description/term adaptation) Upgrade convenience of basic services (payment/logistics) Strengthen local relevance of marketing activities (fit local festivals/trends) Improve personalized recommendation & user interaction (UGC section, precise recommendation) Boost localized brand communication (cooperate with local bloggers/media)
15. 15.Your overall impression of the website is above/on/below par with your expectations:________