Dear students,
Hello! To understand the current situation of skincare consumption among college students, we are conducting this anonymous survey. The data will only be used for academic research. Please answer according to your real situation. Thank you for your cooperation!
1. Your gender: A. Male B. Female
2. Your grade: A. Freshman B. Sophomore C. Junior D. Senior or above
3. Your skin type: A. Oily B. Dry C. Combination D. Sensitive E. Normal F. Not sure
4. Do you use skincare products daily? A. Every day B. Often C. Occasionally D. Rarely
5. Monthly spending on skincare products: A. ≤ 100 RMB B. 101–300 RMB C. 301–500 RMB D. ≥ 500 RMB
6. Commonly used skincare categories: A. Cleanser B. Toner / Lotion / Cream C. Serum/Essence D. Mask E. Sunscreen F. Functional (acne/whitening, etc.)
7. Most important factors when choosing skincare: A. Suitable effect B. Safe ingredients C. Cost-effective D. Good reputation E. Brand awareness
8. Preferred brand type: A. Chinese domestic B. Japanese & Korean C. European & American D. Affordable niche E. No preference
9. Do you pay attention to ingredients? A. Carefully check B. Occasionally C. Never
10. Main purchase channels: A. Offline counters / beauty stores B. Official brand flagship stores C. E-commerce platforms / livestreams D. Purchasing agents / overseas shopping
11. Influencing factors when buying : A. Own skin needs B. Recommendations fromclassmates/friends C. Influencers/KOLs D. Promotions & discounts
12. Your attitude toward skincare consumption: A. Pursue cost-effectiveness, suit myself B. Buy on demand, no impulsive consumption C. Prefer products with good reputation
13. Are you satisfied with your current skincare products? A. Satisfied B. Neutral C. Dissatisfied
14. Do you have any simple suggestions on skincare consumption for college students?