Dear interviewee:
Hello! This questionnaire aims to investigate the impact of various promotion strategies of the domestic trend brand Medm on consumers' purchase intention, purchase behavior and brand loyalty. It is only used for academic research, and the data is strictly confidential and anonymized. Please answer based on your true feelings and experiences.
Thank you for your support and cooperation!
1. 性别 Gender 男 Male 女 Female
2. 年龄 Age 18岁及以下 18 years old and under 19-25岁 19-25 years old 26-30岁 26-30 years old 31-45岁 31-45 years old 46岁及以上 46 years old and above
3. 您是否了解 Medm主理人及其个人形象、风格与故事？
Do you have any knowledge about the founder of Medm and his personal image, style and story?
完全不了解 Not know at all 不太了解 Don't know much 一般了解 General understanding 比较了解 Know well 非常了解 Know a lot about
4. 您关注 Medm，多大程度上是受主理人个人 IP 影响？
To what extent do you follow Medm, and to what degree is it influenced by the owner's personal IP?
完全没有 Completely not 影响较小 Have less effect 一般 General 影响较大 Have a great effect 影响极大 Have a significant impact
5. 主理人 IP与品牌文化（风格、态度、价值观）的绑定，是否增强了您对品牌的认同？
Does the integration of the main manager's IP with the brand's culture (style, attitude, values) enhance your sense of identification with the brand?
是的 Yes 没有 No
6. 因主理人 IP影响，您是否愿意重复购买 Medm 产品？
Due to the influence of the main manufacturer's IP, would you be willing to purchase the Medm product again?
非常愿意 Would love to 一般 General 不愿意 Unwillingness
7. 限量发售、稀缺感是否会刺激您产生购买冲动？
Will the limited release and the sense of scarcity stimulate your desire to make a purchase?
会的 Yes 一般 General 不会 No
8. 限量联名产品的库存紧张 /抢购难度，是否会提升您的购买意愿？
Is the shortage of inventory for the limited-edition joint products and the difficulty of purchasing likely to increase your desire to buy?
会 Yes 一般 General 不会 No
9. 您认为限量联名策略对您实际消费金额的影响：
明显降低 Obviously decrease 略有降低 Slightly decreased 无影响 Has/Have no effect 略有提升 A slight improvement. 明显提升 Improve obviously
10. 您是否能识别 Medm的标志性图案、 logo 、色彩、版型等符号元素？
Can you recognize the distinctive patterns, logos, colors, and design elements such as the shape of Medm?
能 Yes 不完全能 Not completely capable of 不能 No
11. 这些标志性符号是否让您在众多国潮中快速记住 Medm？
Do these distinctive symbols enable you to quickly recognize Medm among all the contemporary Chinese fashion brands?
完全不会 Not at all 不太会 Not very good at it 一般 General 比较会 Comparison will 一定会 Surely it will be so
12. 带有标志性符号的产品，是否更能促使您购买？
Do products with distinctive symbols have a greater ability to prompt you to make a purchase?
是的 Yes 一般 General 不是 No
13. 您主要通过哪些平台了解 Medm：
Which platforms do you mainly use to learn about Medm?
微博 Microblog 小红书 REDnote 抖音/快手 Tik Tok B站 bilibili.com 微信公众号/视频号 WeChat Official Account / Video Account
14. 您认为 Medm的社媒内容（穿搭、短视频、话题、博主合作）对您的吸引力：
How do you think the social media content of Medm (such as fashion styles, short videos, topics, and collaborations with bloggers) appeals to you?
完全无吸引力 Completely unattractive 吸引力较低 Low attractiveness 一般 General 吸引力较高 High attractiveness 吸引力极高 Extremely attractive
15. 社媒内容是否提升了您持续关注品牌的意愿（用户粘性）？
Has the content on social media increased your willingness to continue following the brand (user retention)?
是的 Yes 一般 General 没有 No
16. 看到社媒推广后，您激活购买行为（加购、下单、囤货）的频率：
The frequency at which you initiated purchasing actions (added to cart, placed order, stockpiled) after seeing the social media promotion:
几乎没有 Hardly any 偶尔 Occasionally 经常 Often 每次都会 Every time
17. 以下策略对您购买力影响最大的是：
The strategies that have the greatest impact on your purchasing power are :
主理人IP营销 Head Chef's IP Marketing 限量联名策略 Limited edition collaboration strategy 标志性符号营销 Brand symbol marketing 社交媒体内容营销 Social media content marketing
18. 针对 Medm的推广策略的建议和想法：
Suggestions and ideas for the promotion strategy of Medm: