葡萄酒消费者调查问卷

添加问卷说明

一. 个人基本信息 Personal Profile

1. 您的年龄是？What is your age?

18 岁以下 / Under 1818 至 24 岁 / 18–2425 至 34 岁 / 25–3435 至 44 岁 / 35–4445 至 54 岁 / 45–5455 岁及以上 / 55 and above

2. 您的性别是？What is your gender?

男 / Male女 / Female其他 / 不愿透露 / Other / prefer not to say

3. 您是否饮用葡萄酒？Do you drink wine?

是，经常喝 / Yes, regularly是，偶尔喝 / Yes, occasionally很少，但我愿意尝试 / Rarely, but I am open to trying否，我不喝葡萄酒 / No, I do not drink wine

4. 您多久喝一次葡萄酒？How often do you drink wine?

几乎每天 / Almost every day每周 2 至 3 次 / 2–3 times a week每周一次 / Once a week每月 2 至 3 次 / 2–3 times a month每月一次或更少 / Once a month or less几乎不喝 / Rarely / almost never

5. 您通常在什么场合饮用葡萄酒？In which occasions do you usually drink wine?

家庭聚餐 / Family dinners朋友聚会 / Friends' gatherings商务宴请 / Business meals浪漫约会 / Romantic dates节日庆典（春节、生日等） / Festive occasions (Chinese New Year, birthdays etc.)独自放松 / 下班后 / Personal relaxation / after work旅行或外出就餐时 / While travelling or dining out其他 / Other

6. 您最常在哪里购买或饮用葡萄酒？Where do you most often buy or drink wine?

超市 / 便利店 / Supermarket / convenience store葡萄酒专卖店 / Wine shop / specialist retailer网购（京东、天猫、微信等） / Online (JD.com, Tmall, WeChat etc.)餐厅 / Restaurant酒吧 / 葡萄酒吧 / Bar / wine bar朋友或同事赠送 / Gift from friends or colleagues其他 / Other

三. 葡萄酒偏好 Wine Preferences

7. 您更喜欢哪种类型的葡萄酒？Which type of wine do you prefer?

红葡萄酒 / Red wine白葡萄酒 / White wine桃红葡萄酒 / Rosé wine起泡酒（香槟、卡瓦等） / Sparkling wine (Champagne, Cava etc.)甜葡萄酒 / Sweet / dessert wine无特别偏好 / No particular preference

8. 您偏好葡萄酒的口感？What taste profile do you prefer?

干型（不甜、单宁感强） / Dry (not sweet, strong tannins)半干型（略带果味） / Off-dry (slightly fruity)半甜型 / Semi-sweet甜型 / Sweet清爽、酸度高（矿物感） / Fresh and acidic (mineral)无特别偏好 / No particular preference

9. 您最喜欢哪个国家或地区的葡萄酒？Which wine country or region do you prefer?

法国 / France意大利 / Italy西班牙 / Spain澳大利亚 / Australia智利 / 阿根廷 / Chile / Argentina美国 / USA中国 / China我不太清楚各产区的区别 / I am not familiar with the different regions

10. 您选择一款葡萄酒时，最看重哪些因素？What factors matter most when choosing a wine?

价格 / Price品牌知名度 / Brand recognition产区与风土 / Region and terroir朋友或侍酒师推荐 / Recommendation from a friend or sommelier口感偏好（红、白、干、甜等） / Taste preference (red, white, dry, sweet etc.)食物搭配建议 / Food pairing suggestion网络评分或评论 / Online ratings or reviews酒标外观设计 / Label design有机 / 自然葡萄酒认证 / Organic / natural wine certification

四. 消费预算 Budget & Spending

11. 您通常愿意为一瓶葡萄酒（在商店购买）支付多少钱？How much are you willing to spend on a bottle of wine (purchased in a shop)?

150 元以下 / Under ¥150150 至 300 元 / ¥150–300300 至 500 元 / ¥300–500500 至 1 000 元 / ¥500–1,0001 000 元以上 / Over ¥1,000

12. 您在餐厅点葡萄酒时，通常愿意在酒单上花多少钱（一整瓶）？When ordering wine at a restaurant, how much are you usually willing to spend on a bottle?

200 元以下 / Under ¥200200 至 500 元 / ¥200–500500 至 1 000 元 / ¥500–1,0001 000 至 2 000 元 / ¥1,000–2,0002 000 元以上 / Over ¥2,000

13. 在酒吧或葡萄酒吧，您愿意为一杯葡萄酒支付多少钱？At a bar or wine bar, how much are you willing to pay for a glass of wine?

50 元以下 / Under ¥5050 至 100 元 / ¥50–100100 至 150 元 / ¥100–150150 至 200 元 / ¥150–200200 元以上 / Over ¥200

14. 您每月在葡萄酒上的总体消费大约是多少？How much do you spend on wine in total each month?

几乎不花钱 / Almost nothing200 元以下 / Under ¥200200 至 500 元 / ¥200–500500 至 1 000 元 / ¥500–1,0001 000 至 3 000 元 / ¥1,000–3,0003 000 元以上 / Over ¥3,000

五. 葡萄酒知识 Wine Knowledge

15. 您如何评价自己对葡萄酒的了解程度？How would you rate your own wine knowledge?

完全不了解，是一个纯新手 / No knowledge at all — complete beginner略有了解，知道红白之分 / Very basic — I know the difference between red and white一般了解，熟悉几个品牌或产区 / Some knowledge — familiar with a few brands or regions比较了解，能读懂酒标，识别主要产区 / Good knowledge — can read labels and identify main regions非常了解，专业或准专业水平 / Expert level — professional or near-professional

16. 您是否曾参加过葡萄酒相关的课程、讲座或品鉴活动？Have you ever attended any wine course, lecture or tasting event?

是，多次参加 / Yes, multiple times是，参加过一两次 / Yes, once or twice否，但我有兴趣参加 / No, but I would be interested否，我没有兴趣 / No, and I am not interested

17. 您主要通过哪些渠道了解葡萄酒信息？How do you mainly learn about wine?

小红书 / 抖音 / 微博等社交媒体 / Xiaohongshu / Douyin / Weibo and other social media朋友或家人推荐 / Recommendations from friends or family专业书籍或杂志 / Books or specialist magazines餐厅侍酒师或酒吧工作人员 / Restaurant sommelier or bar staff品鉴活动或展览 / Tasting events or fairs网络视频课程 / Online video courses我几乎不了解葡萄酒信息 / I barely follow wine-related content

六. 对葡萄酒吧与学习场所的期待 Interest in a Wine Bar & Learning Space

18. 我们正在北京筹备一个概念空间：葡萄酒吧葡萄酒学校专业进口法国葡萄酒专卖店，由一位法国葡萄酒爱好者创办，专注于教育与品鉴体验。您是否有兴趣？We are preparing a concept space in Beijing: wine bar wine school specialist French wine shop, founded by a French wine enthusiast, focused on education and tasting experiences. Would you be interested?

非常感兴趣，我肯定会去 / Very interested — I would definitely go有兴趣，我可能会去 / Interested — I would probably go有点兴趣，需要了解更多 / Slightly interested — I need to know more不太感兴趣 / Not very interested完全不感兴趣 / Not interested at all

19. 您最希望在这样的地方找到什么体验？What experiences would you most like to find in such a place?

按杯品尝不同葡萄酒 / Tasting different wines by the glass专业的葡萄酒课程与工作坊 / Professional wine courses and workshops侍酒师的个性化推荐与建议 / Personalised recommendations from a sommelier法式轻食 / 奶酪与葡萄酒搭配 / French light bites / cheese and wine pairings主题品鉴之夜（产区、年份、品种等） / Themed tasting evenings (regions, vintages, grape varieties etc.)可私人订制或包场的活动空间 / Private event hire直接购买稀缺或小众葡萄酒 / Purchasing rare or hard-to-find wines葡萄酒会员俱乐部 / Wine membership club

20. 您愿意为一次葡萄酒品鉴体验（约 1 小时 30 分钟，含专业讲解与 4 至 6 款试酒）支付多少钱？How much would you pay for a guided wine tasting experience (approx. 1.5 hours, with expert explanation and 4–6 wines)?

300 元以下 / Under ¥300300 至 500 元 / ¥300–500500 至 800 元 / ¥500–800800 至 1 200 元 / ¥800–1,2001 200 元以上 / Over ¥1,200

21. 您愿意为一个葡萄酒会员套餐（每月 2 至 3 瓶精选葡萄酒优先参加活动的权益）支付多少钱？How much would you pay for a wine membership (2–3 curated bottles per month priority access to events)?

300 至 500 元 / 月 / ¥300–500 / month500 至 800 元 / 月 / ¥500–800 / month800 至 1 200 元 / 月 / ¥800–1,200 / month1 200 元以上 / 月 / Over ¥1,200 / month我对会员套餐不感兴趣 / I am not interested in a membership

22. 对您来说，选择一家葡萄酒吧时，以下哪些因素最重要？When choosing a wine bar, which factors are most important to you?

葡萄酒种类与品质 / Wine selection and quality价格合理 / Reasonable prices专业且友好的服务 / Professional and friendly service教育性与学习体验 / Educational experience地理位置便利 / Convenient location氛围与装饰风格 / Atmosphere and interior design可举办私人活动 / Possibility to host private events提供食物或小食 / Food or snacks available

23. 您更希望这样的葡萄酒吧位于北京哪个区域？In which area of Beijing would you prefer this wine bar to be located?

三里屯 / 工人体育场周边 / Sanlitun / Workers' Stadium area朝阳 CBD / 国贸 / Chaoyang CBD / Guomao鼓楼 / 南锣鼓巷 / 后海 / Gulou / Nanluoguxiang / Houhai东城 / 王府井 / Dongcheng / Wangfujing望京 / 顺义（外籍聚集区） / Wangjing / Shunyi (expat areas)海淀 / 中关村 / Haidian / Zhongguancun无特别偏好，地点不是首要考量 / No preference — location is not my main priority

七. 意见补充 Additional Comments

24. 您觉得北京目前的葡萄酒消费场所有哪些不足之处？What do you feel is currently lacking in Beijing's wine scene?

25. 您对我们的项目有什么建议或期望？Do you have any suggestions or expectations for our project?

26. 如果您希望优先了解 PÉTARD Beijing 的开业信息，请留下您的联系方式（姓名、微信或邮箱）。If you would like to be among the first to hear about PÉTARD Beijing's opening, please leave your contact details (name, WeChat or email).

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