Dear Participant, Thank you for taking the time to participate in this survey. We are conducting research on consumer preferences and behaviors regarding beauty brands in the Southeast Asian market. This questionnaire is anonymous and the data collected will be used solely for academic research purposes. It will take approximately 8–10 minutes to complete. Thank you for your participation!
Part 1: Basic Information and Beauty Consumption Habits 1. Which country are you from? Thailand Indonesia Malaysia Vietnam Singapore Philippines
2. What is your age group? 18–24 years old 25–30 years old 31–35 years old 36–40 years old Over 40 years old
3. What is your gender? Female Male Other / Prefer not to say
4. What is your average monthly spending on beauty products (skincare makeup)? Less than USD 50 USD 50–100 USD 101–200 USD 201–300 More than USD 300
5. Through which channels do you usually learn about beauty information? TikTok Instagram Facebook YouTube Other
6. Have you ever purchased beauty products through cross-border e-commerce? Yes No
7. Which cross-border e-commerce platforms do you use most frequently? Shopee Lazada TikTok Shop Amazon Brand’s official website / Independent site Other
Part 2: Digital Marketing Content and Channel Experienc 8. How often do you watch beauty live streams? Almost daily 2–3 times a week A few times a month Rarely Never
9. Which factors in a live stream are most likely to influence your purchase decision? Host’s professional knowledge and explanation Real-time interaction and Q&A Limited-time discounts or free gifts Clear product demonstration Positive viewer comments and interaction atmosphere
10. Which type of recommendation do you trust the most? Professional makeup artist / Dermatologist Well-known local beauty influencer / KOL Genuine reviews from ordinary consumers / KOC Celebrity endorsement Recommendation from friends or family
Part 3: Brand Perception and Purchase Intention 11. Before this survey, had you heard of the beauty brand Focollure? Yes, I know it well I have heard the name but don’t know much No, never heard of it
12. How did you first learn about Focollure? Social media E-commerce platform Friend recommendation Beauty influencer / KOL Offline event / pop-up store Other
Even if you have never heard of Focollure, please answer the following questions based on the description below: Focollure is a beauty brand focusing on 'Oriental Aesthetic Tech-Skincare,' combining Asian botanical wisdom with modern technology. Its product designs reflect an Oriental aesthetic style. 13. Which of the following factors most influence your trust in a cross-border beauty brand? Transparent and safe product ingredients Recommendation by a local KOL Brand has local regulatory certification (e.g., BPOM, Halal) Reliable after-sales service Clear return and exchange policy Fast delivery from a local warehouse
14. Under which circumstances would you consider trying Focollure products? It clearly addresses a specific skin concern I have Attractive promotional offers or trial sets Strong recommendation from a KOL I trust Recommendation from a friend who has used it The packaging design is particularly appealing to me The brand participates in local community or environmental initiatives
Part 4: Supply Chain and Service Expectations 15. What is your acceptable delivery time for cross-border beauty products? 3–5 days Within 1 week Within 2 weeks Time is not important as long as the price is good
16. Would you be willing to pay extra for faster shipping? Yes, if I need it urgently No, I prefer cost-effectiveness It depends
Part 5: Open-ended Suggestions 17. In your opinion, what is the most important thing for an overseas beauty brand to succeed in the Southeast Asian market?
18. Do you have any suggestions or expectations for the brand Focollure?