同学你好!我们是 西交利物浦 大学市场研究团队,受闲鱼平台委托,正在开展一项关于大学生在闲鱼上的使用习惯、信任感受以及疫情对二手交易行为影响的调查。你的真实看法将帮助闲鱼更好地优化服务。
Hello! We are a market research team from XX University, commissioned by Xianyu Platform, conducting a survey on college students ’ usage habits, trust perceptions, and the impact of the pandemic on secondhand trading behaviors. Your honest feedback will help Xianyu improve its services.
本问卷大约占用你 3-5 分钟 的宝贵时间 ,所有数据仅用于学术和平台改进,个人隐私将严格保密,请放心填写。非常感谢你的参与!
This questionnaire will take approximately 3-5 minutes of your valuable time. All data will be used only for academic and platform improvement purposes, and your privacy will be strictly protected. Thank you very much for your participation!
S 部分 甄别与基本信息
Part S: Screening & Basic Information
1. 请问您目前是否为高校在读学生(含大专、本科、硕士、博士)?
Are you currently a university or college student (including associate degree, bachelor, master, PhD)?
是 → 继续 / Yes → Continue 否 → 结束问卷 / No → Terminate
2.
您在过去一年内是否使用过闲鱼 APP (包括浏览、购买或出售)?
Have you used the Xianyu APP (including browsing, buying, or selling) in the past year?
是 → 继续 / Yes → Continue 否 → 结束问卷 / No → Terminate
3. 您的性别是? / What is your gender?
男 女
4. 您目前的年级是? / What is your current grade level?
大一至大二 / Freshman & Sophomore 大三至大四 / Junior & Senior 研究生及以上 / Postgraduate and above
5. 您在闲鱼上主要扮演的角色是? / What is your primary role on Xianyu?
主要购买 / Mainly buying 主要出售 / Mainly selling 买卖频次差不多 / Buying and selling equally 仅浏览,极少交易 / Rarely trade, mostly browsing
6.
您使用闲鱼的频率大约是? / How often do you use Xianyu?
每天多次 / Multiple times a day 每天1次 / Once a day 每周几次 / Several times a week 每月几次 / Several times a month 很少,偶尔用 / Rarely, occasionally
B 部分 使用行为与疫情后的变化
Part B: Usage Behavior & PostPandemic Changes
7. 疫情常态化后,您在闲鱼上最常关注或交易的物品种类是?(可多选)
After the pandemic became normalized, what categories of items do you most frequently browse or trade on Xianyu? (Multiple choices)
电子数码产品 / Electronics & digital products 闲置衣物服饰 / Used clothing & accessories 实体书籍与教材 / Physical books & textbooks 潮玩盲盒与票务 / Trendy toys, blind boxes & tickets 美妆/个护 / Beauty & personal care 家居/日用 / Home & daily necessities 运动户外 / Sports & outdoor 其他(请注明:_______)/ Others (please specify: _______)
8. 与疫情前相比,您目前在闲鱼上的交易频率有何变化?
Compared with prepandemic times, how has your transaction frequency on Xianyu changed?
明显增加 / Significantly increased 略有增加 / Slightly increased 基本不变 / Basically unchanged 略有减少 / Slightly decreased 明显减少 / Significantly decreased
9. 您曾经在闲鱼上遇到过以下哪些问题?(可多选)
Which of the following problems have you ever encountered on Xianyu? (Multiple choices)
商品描述与实际不符("货不对板")/ Item not as described 交易后被对方拉黑或失联 / Blocked or lost contact after transaction 收到假货或盗版商品 / Received counterfeit or pirated items 个人信息(如手机号、地址)被滥用 / Personal info (e.g., phone, address) misused 与卖家/买家发生纠纷且维权困难 / Disputes with buyer/seller and difficulty in rights protection 物流损坏或丢件 / Logistics damage or loss 从未遇到过问题 / Never encountered any problem 其他(请注明:_______)/ Others (please specify: _______)
C 部分 信任感知评价(核心)
Part C: Trust Perception (Core)
请根据您的实际感受,对以下描述进行打分( 15 分):
Please rate the following statements based on your actual experience (15 points):
1 分 = 非常不同意 / Strongly Disagree
2 分 = 不同意 / Disagree
3 分 = 一般 / Neutral
4 分 = 同意 / Agree
5 分 = 非常同意 / Strongly Agree
C1. 信任机制相关 / Trust mechanism related
10. 我在交易前,会重点查看对方的 " 芝麻信用分 " 和历史评价: ____ 分
Before trading, I pay close attention to the seller ’ s “ Zhima Credit ” score and past reviews: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
11. 如果卖家没有绑定实名认证或信用分较低,即使价格便宜我也不会购买: ____ 分
If a seller lacks realname authentication or has a low credit score, I will not buy even if the price is cheap: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
12. 闲鱼的交易担保机制(如先付款后发货)让我感到安心: ____ 分
Xianyu ’ s transaction guarantee mechanism (e.g., pay first, then ship) makes me feel secure: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
13. 闲鱼的纠纷处理规则总体上是公正的: ____ 分
Xianyu ’ s dispute resolution rules are generally fair: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
C2. 疫情对信任的影响 / Impact of the pandemic on trust
14. 疫情后,我更加担心在线上二手交易中遇到 " 货不对板 " 或售后维权困难的问题: ____ 分
After the pandemic, I am more worried about encountering “ item not as described ” or difficulties in aftersales disputes during online secondhand transactions: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
15. 疫情后,我更倾向于选择有实物照片、细节清晰的商品,而不太相信仅有网图的商品:____分
After the pandemic, I prefer items with real photos and clear details, and trust less those with only stock photos: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
16. 疫情后,我对陌生人快递交易的信任度有所下降: ____ 分
After the pandemic, my trust in express delivery transactions with strangers has decreased: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
C3. 一般信任态度 / General trust attitude
17. 总体上,我认为闲鱼上的大多数用户是诚实的: ____ 分
Overall, I think most users on Xianyu are honest: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
18. 我敢在闲鱼上购买相对贵重的物品(如手机、电脑): ____ 分
I dare to buy relatively valuable items (e.g., phones, computers) on Xianyu: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
19. 我会更信任带有官方验货或认证标识的商品: ____ 分
I trust items with official inspection or certification labels more: ____ points
非常不同意 / Strongly Disagree (1 )
非常同意 / Strongly Agree(5 )
D 部分 社区体验与功能期望
Part D: Community Experience & Feature Expectations
D1. 请评价您对闲鱼平台 " 社区氛围 " 的感受( 1-5 分, 5= 非常好 , 1= 非常差 )
Please rate your feelings about the “ community atmosphere ” on Xianyu (1-5, 5=very good, 1=very bad)
20. 用户之间沟通的顺畅度和礼貌程度: ____ 分
Smoothness and politeness of communication among users: ____ points
21. 商品评价的真实性和参考价值: ____ 分
Authenticity and reference value of product reviews: ____ points
22. 平台内用户互助或分享的氛围: ____ 分
Atmosphere of mutual help or sharing among users on the platform: ____ points
23. D2. 您希望闲鱼增加或改进哪些功能以提升信任感和体验?(可多选)
Which functions do you hope Xianyu will add or improve to enhance trust and experience? (Multiple choices)
更严格的实名/信用认证标识 / Stricter realname/credit certification badges 大学生专属认证与交易圈 / Exclusive certification and trading circle for college students 官方验货服务(特别是高价值商品)/ Official inspection service (especially for highvalue items) 更高效的纠纷处理与人工客服 / More efficient dispute resolution and human customer service 本地/同城面交安全保障功能 / Local/samecity facetoface transaction security features 交易前视频验货功能 / Pretransaction video inspection function 其他(请注明:_______)/ Others (please specify: _______)
E 部分 总体满意度与推荐意愿
Part E: Overall Satisfaction & Recommendation Intention
24. 总体而言,您对闲鱼平台的满意度如何?( 15 分, 5= 非常满意, 1= 非常不满意)
Overall, how satisfied are you with the Xianyu platform? (15, 5=very satisfied, 1=very dissatisfied)
____ 分 / ____ points
25. 您向身边同学朋友推荐闲鱼的可能性有多大?( 15 分, 5= 一定会推荐, 1= 一定不会推荐)
How likely are you to recommend Xianyu to your classmates or friends? (15, 5=definitely recommend, 1=definitely not recommend)
____ 分 / ____ points
26. 您未来一年内继续使用闲鱼的可能性有多大?( 15 分, 5= 一定会, 1= 一定不会)
How likely are you to continue using Xianyu in the next year? (15, 5=definitely yes, 1=definitely no)
____ 分 / ____ points
F 部分 开放式建议
Part F: Openended Suggestion
27. 为了提升您在闲鱼上的交易安全感,或者丰富二手交易体验,您最希望闲鱼推出什么样的新功能或服务?(请简要说明)
To enhance your sense of transaction security on Xianyu or enrich the secondhand trading experience, what new features or services would you most like Xianyu to introduce? (Please briefly describe)
问卷结束语 / Closing:
问卷到此结束,非常感谢你的认真填写!你的意见对我们非常宝贵,将帮助闲鱼为大学生用户创造更安全、更值得信赖的二手交易环境。祝学业顺利,生活愉快!
This is the end of the survey. Thank you very much for your time and honest responses! Your opinions are very valuable to us and will help Xianyu create a safer and more trustworthy secondhand trading environment for college users. Wish you academic success and a happy life!