An Investigation into Audi's Current Market Position and Future Development Prospects in China
1. Which luxury car brand do you prefer to purchase in the Chinese market from 2020 to 2024?
Audi
Mercedes-Benz
BMW
Other luxury brands
2. What do you think is Audi's sales ranking in China's luxury car market from 2020 to 2024?
First
Second
Third
Unclear
3. Which category of Audi models has the highest sales volume in your opinion?
Medium-sized sedan
Large-sized sedan
Compact SUV
Medium-sized SUV
4. Have you considered buying Audi's pure electric vehicles?
Already purchased
Considered
Not considered
Unfamiliar with them
5. How do you view Audi's pricing of new energy vehicles compared with Mercedes-Benz and BMW?
Higher
Similar
Lower
Unclear
6. Can Audi's current product portfolio meet the demand of China's new energy vehicle market?
Fully meet
Basically meet
Hardly meet
Not meet at all
7. What is the weakest link in Audi's product layout?
Entry-level EVs
Mid-to-high end EVs
PHEVs
High-end flagship EVs
8. What is the most important factor affecting your choice of luxury brands?
Brand reputation
Price
Design and configuration
After-sales service
9. What is Audi's core competitive disadvantage compared with Mercedes-Benz and BMW?
Slow NEV transformation
Outdated design
Unreasonable pricing
Declining brand appeal
10. Do you plan to buy a luxury new energy vehicle in the next two years?
Definitely
Probably
Uncertain
No
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