Online Shopping Habits & Customer Feedback Survey
1. What is your gender?
A. Male
B. Female
C. Prefer not to say
2. What is your year of study?
A. Freshman
B. Sophomore
C. Junior
D. Senior
E. Postgraduate
3. What is your average monthly online shopping budget?
A. Less than ¥200
B. ¥201 - ¥500
C. ¥501 - ¥1000
D. ¥1001 - ¥2000
E. More than ¥2000
4. How often do you shop online？
A. Almost every day
B. 2-3 times a week
C. Once a week
D. 2-3 times a month
E. Once a month or less
5. Which of the following online shopping platforms do you use most frequently? ［多选题］
A. Taobao
B. Tmall
C. JD.com
D. Vipshop
E. Pinduoduo
F. eBay
G. Amazon
H.others
6. What types of products do you most often buy online? ［多选题］
A. Clothing, shoes & accessories
B. Cosmetics & skincare
C. Electronic products & accessories
D. Daily necessities
E. Food & snacks
F. Books & stationery
G. Home decor & furniture
H.others
7. What is the main reason you choose to shop online?
A. Convenience (shop anytime, anywhere)
B. Lower prices than offline stores
C. Wider product selection
D. Easy price comparison
E. Home delivery service
F.others
8. How much time do you usually spend on a single online shopping session?
A. Less than 15 minutes
B. 15-30 minutes
C. 30-60 minutes
D. 1-2 hours
E. More than 2 hours
9. Do you usually make impulse purchases when shopping online?
A. Always
B. Often
C. Sometimes
D. Rarely
E. Never
10. Which payment method do you use most often for online shopping？
A. Alipay
B. WeChat Pay
C. Credit/Debit card
D. Buy Now, Pay Later
E.others
11. Do you read customer reviews before making an online purchase?
A. Always
B. Often
C. Sometimes
D. Rarely
E. Never
12. Which type of customer reviews do you trust the most?
A. Reviews with detailed text descriptions
B. Reviews with real photos/videos
C. Reviews with star ratings only
D. Verified purchase reviews
E. Reviews from users with similar preferences
F. I don't trust any customer reviews
- F. I don't trust any customer reviews
13. 13. What information in customer reviews is most important to you? ［多选题］
A. Product quality & authenticity
B. Size/fit accuracy (for clothing)
C. Delivery speed & packaging
D. Seller's after-sales service
E. Product performance & durability
F. Price-value ratio
G. Others (please specify: )
14. Have you ever been misled by fake or exaggerated customer reviews?
A. Yes, very often
B. Yes, occasionally
C. No, I can always tell fake reviews
D. No, I never encountered fake reviews
15. Do you leave customer reviews after receiving your online orders?
A. Always (for every order)
B. Often (for most orders)
C. Sometimes (only for good/bad experiences)
D. Rarely
E. Never
16. What makes you most likely to leave a negative review? ［多选题］
A. Product quality is far below expectation
B. Item is damaged or defective upon arrival
C. Delivery is significantly delayed
D. Seller provides poor after-sales service
E. Product description is misleading
F. Others (please specify: )
17. How satisfied are you with the overall customer review system on mainstream e-commerce platforms?
A. Very satisfied
B. Satisfied
C. Neutral
D. Dissatisfied
E. Very dissatisfied
18. What is the biggest problem you have encountered in online shopping?
A. Fake/poor-quality products
B. Misleading product descriptions
C. Slow delivery or lost packages
D. Difficult return/refund process
E. Privacy/security issues
F. High logistics costs
G. Others (please specify: )
19. What improvements do you think e-commerce platforms should make to enhance the customer shopping experience?
20. Do you have any other feelings or suggestions about online shopping that you want to share?
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