A survey of the factors affecting the interest in League of Legends competitions

Dear Sir/Madam,

Thank you very much for taking the time to participate in this survey.

I am a master student from UCSI University. This study aims to examine the continued attention intention of audiences of League of Legends esports events. Specifically, it explores how factors such as player identification, spectator satisfaction, community engagement, and brand identification influence their loyalty toward League of Legends esports events. This questionnaire is for academic research purposes only and has no commercial use. All responses are anonymous and confidential, and the information you provide will be used strictly for research analysis only.

There are no right or wrong answers. Please answer each question based on your actual opinions and experiences regarding League of Legends esports events. Your response is very important to this study.

This questionnaire will take approximately 5–8 minutes to complete. Thank you again for your support and participation.

SECTION A

INSTRUCTION: Please provide the following information about yourself by placing a (√) on one of the blank space to assist us in analyzing the responses.

1. What is your gender?
2. What is your age?
3. What is your highest level of education?
4. How many hours do you spend watching League of Legends esports-related content per week on average?
5. Which platforms do you mainly use to watch League of Legends esports events? (Multiple choices allowed)

6. Which type of League of Legends esports events do you follow most often?

SECTION B

INSTRUCTION: The following are the factors affecting the interest in League of Legends competitions. Please circle the appropriate box to indicate whether you agree or disagree with the statement below.

Player Identification

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
I consider myself to be a loyal fan of the League of Legends team/player I support.   
When someone criticizes the League of Legends team/player I support, I feel uncomfortable.
The performance of the League of Legends team/player I support affects my emotions.  
I feel proud when the League of Legends team/player I support wins.     
Supporting a League of Legends team/player has become part of who I am.   
I feel that I belong to the same group as fans who support the same team/player.   
Spectator Satisfaction
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
Overall, I am satisfied with my experience of watching League of Legends esports events.
League of Legends esports events usually meet my viewing expectations.
I think the overall quality of League of Legends esports events is satisfactory.
The matches in League of Legends esports events are usually exciting and appealing.
I am satisfied with the broadcast and production quality of League of Legends esports events.
The commentary and analysis of League of Legends esports events enhance my viewing experience.
The schedule of League of Legends esports events is generally convenient for me to follow.

Community Engagement

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
The schedule of League of Legends esports events is generally convenient for me to follow.
I frequently participate in discussions in League of Legends esports-related communities.
I comment on, repost, or share League of Legends esports content on social media or in communities.
I am willing to invest time in following topics and updates related to League of Legends esports.
I actively participate in online interactive activities related to League of Legends esports.
Interactions in the League of Legends esports community are meaningful to me.
Through participating in the League of Legends esports community, I have built connections with other viewers.
I see myself as an active member of the League of Legends esports community.

Brand Identification

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
I see myself as an active member of the League of Legends esports community.
I feel that the League of Legends esports brand represent people like me.
I feel a strong sense of belonging to the League of Legends esports brand.
The League of Legends esports brand is consistent with my self-image.
When others praise League of Legends esports, I feel pleased.
When others criticize League of Legends esports, I feel as if they are criticizing something I identify with.
Following League of Legends esports helps express my interests and identity.

Loyalty

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
I intend to continue following League of Legends esports events in the future.
Even if there are other esports events to watch, I would still prioritize League of Legends esports events.
I am willing to actively follow the schedule, news, and updates of League of Legends esports events.
I am willing to recommend League of Legends esports events to others.
I believe that I will maintain my attention to League of Legends esports events for a long time.
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