广州地铁寻路标牌评估与影响：关于功效、效果与效率的研究

Dear respondents：

Thank you for participating in this research. Your responses will help us assess how the current wayfinding signage in the Guangzhou Metro aids navigation, eases cognitive load, manages passenger flow, and meets inclusivity standards. This survey is strictly confidential and should take about 10 minutes to complete. Your honest feedback is invaluable for developing evidence-based improvements to the metro signage system.


Your participation in this study will be kept confidential. The data will be anonymized and securely stored in password-protected files, accessible only to the principal investigator and supervisors. No personal information, such as name, email address, or IP address, will be collected. The research results will be disseminated in aggregated form through academic publications, conference presentations, and reports submitted to educational policymakers, ensuring complete anonymity.


All collected data will be securely stored for at least 7 years after the completion of the study, and may be retained for up to 10 years or longer, depending on the type of study, funder requirements, and potential future use. Upon the end of the retention period, the data will be permanently destroyed in accordance with institutional guidelines.


Instructions：

For most of the questions below, please indicate your level of agreement with each statement using the following 5-point Likert scale:  

1 = Strongly Disagree | 2 = Disagree | 3 = Neutral | 4 = Agree | 5 = Strongly Agree  

For some questions, please select the option that best describes you or provide a brief written response.


This project has been reviewed and approved by the Graduate Committee of the School of Creative Technology and Heritage at the University of Kelantan, Malaysia. For inquiries regarding your rights as a participant in this study, please contact the Graduate Committee of the School of Creative Technology and Heritage at ethic.ftkw@umk.edu.my.


If you have any questions about this survey,you may contact：
Email：327380206@qq.com
Tel：+86 18620983078


尊敬的受访者：

    感谢您参与本次研究。您的回答将帮助我们评估广州地铁当前的寻路标牌在辅助导航、减轻认知负荷、管理客流以及满足包容性标准方面的效果。本调查严格保密，大约需要10分钟完成。您的真诚反馈对于我们基于实证改进地铁标识系统至关重要。
    您对本研究的参与将保密。数据将被匿名化，并安全的储存在密码保护的文件中，仅供首席研究员和主管访问。不会收集任何个人信息，如姓名、电子邮件地址或IP地址。研究结果将通过学术出版物、会议报告和向教育政策制定者提交的报告以汇总的形式传播，确保完全匿名。

    所有收集的数据将在研究完成后安全储存至少7年，并可能保存长达 10年或更长时间，具体取决于研究类型、资助者要求和未来使用的可能性。保留期结束后，数据将按照机构指导方针永久销毁。

填写说明：

    对于以下大多数问题，请使用以下5点李克特量表（Likert scale）表明您对每项陈述的同意程度：

    1 =非常不同意| 2 =不同意| 3 =中立| 4 =同意| 5 =非常同意

    对于某些问题，请选择最能描述您的选项，或提供简短的书面回答。


    该项目已获得马来西亚吉兰丹大学创意科技与遗产学院研究生委员会的审查和批准。有关您作为本研究参与者的权利的问题，请联系创意科技与遗产学院研究生委员会，邮箱为：ethic.ftkw@umk.edu.my.

    如果您对本项目有任何疑问，可以联系：
 
    Email：c22e045f@siswa.umk.edu.my
    Phone：+86 18620983078


Please check the box below to indicate that you have read and understood the above information, and voluntarily agree to participate in this study.
请勾选下面的复选框，即表示您已经阅读并理解上述信息，并自愿同意参与本次研究。

Section 1: Demographic & User Background

第一部分：人口统计和用户背景

1. Age/年龄
2.

Gender/性别

3.

Nationality/国家

 (Please specify/请具体说明)

4.

Are you a/您的身份是？

5.

How often do you use the Guangzhou Metro? /您多久坐一次广州地铁？

6.

What is your preferred language when navigating the metro? /乘坐地铁时，您最喜欢的语言是什么？

7.

Do you have any disabilities that may affect your navigation in public spaces (e.g., visual, hearing, mobility issues)?  /您是否有任何可能影响您在公共场所寻路的残疾（如视觉、听觉、行动不便）？

第二部分：导视标识 / Section 2: Wayfinding Signage

（对于第8–11项，请使用1–5级量表表明您的同意程度 / For items 1–4, indicate your level of agreement on a 1–5 scale.）


以下陈述指的是地铁系统内用于引导乘客的标识。
The following statements refer to the signage used to guide passengers inside the metro system.

8.

  1. 标识让我很容易找到路线。
    The signage makes it easy to find your way.

9.

  1. 有足够的标识来引导乘客。
    There is sufficient signage to guide passengers.

10.

  1. 标识易于理解。
    The signage is easy to understand.

11.

  1. 标识足够大且醒目，容易被注意到。
    The signage is large and visible enough to be easily noticed.

第三部分：认知卸载有效性 / Section 3: Cognitive Offload Effectiveness


（对于第12–14项，请使用1–5级量表表明您的同意程度 / For items 1–3, indicate your level of agreement on a 1–5 scale.）


以下陈述描述了标识如何帮助您在导航时依赖环境而不是自身的脑力付出。
The following statements describe how signage helps you rely on the environment rather than your own mental effort while navigating.

12.

  1. 使用导视标识帮助我更快捷、方便地找到方向。
    Using wayfinding signage helps me find directions more quickly and conveniently.

13.

我依赖标识来解答导航问题，而不是自己试图弄清楚路线。
I rely on signage to answer navigation questions rather than trying to figure out the route myself.

14.

  1. 我依赖标识来获取导航所需的信息。
    I depend on signage to obtain the information I need for navigation.

第四部分：导航效率 / Section 4: Navigational Efficiency

（对于第15–22项，请使用1–5级量表表明您的同意程度 / For items 1–8, indicate your level of agreement on a 1–5 scale.）

15.

  1. 当我第一次进入一栋建筑时，我能轻松指出它的主入口。
    When I am in a building for the first time, I can easily point to the main entrance of this building.

16.

  1. 如果我多次看到某个地标（建筑物、纪念碑、交叉路口），我确切知道自己之前从哪一侧看到过它。
    If I see a landmark (building, monument, intersection) multiple times, I know exactly from which side I have seen that landmark before.

17.

  1. 在一个陌生的城市，当我阅读信息板上的地图时，我能轻松看出该往哪里走。
    In an unknown city I can easily see where I need to go when I read a map on an information board.

18.

  1. 我通常走过一次新路线就能记住它。
    I can usually recall a new route after I have walked it once.

19.

  1. 我擅长理解和遵循路线描述。
    I am good at understanding and following route descriptions.

20.

  1. 我擅长给出路线描述（即向某人解释一条熟悉的路线）。
    I am good at giving route descriptions (meaning, explaining a known route to someone).

21.

  1. 我喜欢走新路线（例如近道）去熟悉的目的地。
    I enjoy taking new routes (for example shortcuts) to known destinations.

22.

  1. 我能轻松找到去熟悉目的地的最短路线。
    I can easily find the shortest route to a known destination.

第五部分：尽责性量表 / Section 5: Conscientiousness Scale

（对于第23–26项，请使用1–5级量表表明您的同意程度 / For items 1–4, indicate your level of agreement on a 1–5 scale.）

以下陈述描述了您个人习惯和行为的各个方面。
The following statements describe aspects of your personal habits and behavior.
23.

    1. 我会立刻完成该做的杂事。
      I get chores done right away.

24.

    1. 我总是记得把东西放回原处。
      I always remember to put things back in their proper place.

25.

    1. 我喜欢秩序。
      I like order.

26.

    1. 我仔细地制定计划并组织事情。
      I make plans and organize things carefully.

感谢您的时间和见解 / Thank you for your time and insights.
您的回答将极大地促进基于证据的建议的制定，以改进广州地铁标识系统。
Your responses will greatly contribute to developing evidence-based recommendations to improve the Guangzhou Metro’s signage system.

附加说明 / Additional Notes


研究假设 / Hypotheses

H1: 导视标识对导航效率有正向影响。
Wayfinding signage has a positive effect on navigational efficiency.

H2: 导视标识对导航认知卸载有效性有正向影响。
Wayfinding signage has a positive effect on navigational cognitive offload effectiveness.

H3: 导航认知卸载有效性对导航效率有正向影响。
Navigational cognitive offload effectiveness has a positive effect on navigational efficiency.

H4: 导航认知卸载有效性在导视标识与导航效率之间起中介作用。
Navigational cognitive offload effectiveness mediates the relationship between wayfinding signage and navigational efficiency.

H5: 尽责性调节导视标识与导航认知卸载有效性之间的关系，对于尽责性较高的个体，该关系更强（与尽责性较低的个体相比）。
Conscientiousness moderates the relationship between wayfinding signage and navigational cognitive offload effectiveness such that the relationship is stronger (vs. weaker) for individuals with higher (vs. lower) conscientiousness.

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