完美日记
1. 1. What is your grade?
A. Freshman
B. Sophomore
C. Junior
D. Senior
E. Postgraduate
2. 2. What is your monthly disposable living expense range?
A. 1500 yuan and below
B. 1501–2500 yuan
C. 2501–3500 yuan
D. 3501–5000 yuan
E. Above 5000 yuan
3. 3. Have you ever purchased Perfect Diary cosmetics?
A. Yes (please continue)
B. No (end of survey, thank you for your participation)
4. II. Brand Image
5. 4. What is your overall impression of Perfect Diary?
A. Very good
B. Good
C. Average
D. Poor
E. Very poor
6. 5. Which label best fits Perfect Diary in your opinion?
A. Cost-effective domestic brand
B. Young and trendy
C. High appearance value
D. Recommended by celebrities/influencers
E. Student-friendly
F. Reliable quality
G. Others
7. 6. Through which channels did you learn about Perfect Diary?
A. Short-video platforms (Douyin/Kuaishou)
B. Social platforms (Xiaohongshu/Weibo)
C. E-commerce platforms (Taobao/JD.com)
D. Offline stores
E. Recommended by classmates/friends
F. Celebrity/influencer livestreams
G. Others
8. 7. How is Perfect Diary’s brand awareness among students?
A. Extremely high
B. Relatively high
C. Average
D. Relatively low
E. Extremely low
9. III. Product-Related Dimensions
10. (1) Subjective Dimension: Makeup Application Experience
11. 8. How satisfied are you with the fit of Perfect Diary products?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
12. 9. How satisfied are you with the long-lasting effect of Perfect Diary products?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
13. 10. How satisfied are you with the comfort of Perfect Diary products (non-clogging, non-irritating)?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
14. 11. Which type of Perfect Diary products do you use most often?
A. Foundation/BB cushion
B. Lipstick/lip gloss
C. Eyeshadow palette
D. Loose powder/setting products
E. Blush/contour
F. Eyeliner/mascara
G. Others
15. (2) Objective Dimensions: Appearance Design & Cost Performance
16. 12. How satisfied are you with the appearance design of Perfect Diary products?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
17. 13. How would you rate the cost-effectiveness of Perfect Diary products?
A. Extremely high
B. Relatively high
C. Average
D. Relatively low
E. Extremely low
18. 14. Do you think Perfect Diary’s pricing is suitable for students’ consumption ability?
A. Completely suitable
B. Basically suitable
C. Average
D. Not very suitable
E. Not suitable at all
19. (3) User Experience: Purchase Convenience
20. 15. How convenient are Perfect Diary’s purchasing channels?
A. Very convenient
B. Convenient
C. Average
D. Inconvenient
E. Very inconvenient
21. 16. Which channel do you most often use to buy Perfect Diary products?
A. Taobao/Tmall official store
B. JD.com self-operated
C. Douyin/Kuaishou livestreams
D. Xiaohongshu Store
E. Offline counters/stores
F. Purchasing agents/second-hand platforms
G. Others
22. 17. How satisfied are you with Perfect Diary’s delivery speed?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
23. IV. User Feedback Collection
24. 18. How satisfied are you with Perfect Diary products overall?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
25. 19. Would you recommend Perfect Diary products to classmates or friends?
A. Definitely yes
B. Probably yes
C. Not sure
D. Probably no
E. Definitely no
26. 20. Would you repurchase Perfect Diary products?
A. Definitely yes
B. Probably yes
C. Not sure
D. Probably no
E. Definitely no
27. 21. What do you think Perfect Diary most needs to improve?
A. Long-lasting makeup effect
B. Product ingredients/safety
C. Product price
D. Appearance design
E. Purchase channels
F. After-sales service
G. Others
28. V. Preliminary Product Optimization Directions
29. 22. In which aspects do you hope Perfect Diary will optimize?
A. Improve long-lasting effect
B. Optimize ingredients for sensitive skin
C. Launch more student-friendly priced products
D. Upgrade appearance design
E. Expand offline purchasing channels
F. Improve after-sales service quality
G. Launch more co-branded/limited editions
H. Others
30. 23. Would you like to try new Perfect Diary products?
A. Very willing
B. Willing
C. Average
D. Unwilling
E. Very unwilling
31. 24. What are your future expectations for Perfect Diary?
A. Maintain high cost-effectiveness
B. Improve product quality
C. Build a more distinctive brand image
D. Launch more student-suitable products
E. Others
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