电影公式化调查问卷
添加问卷说明
知情同意书
Informed Consent Form
尊敬的参与者，
Dear participant,
感谢您参与本次问卷调查。本研究旨在了解观众对当代商业电影的观影体验与感受。您的真实回答将对我们的学术研究具有重要价值。
Thank you for participating in this survey. This study aims to understand audience experiences and feelings toward contemporary commercial films. Your honest responses will be of great value to our academic research.
请您仔细阅读以下内容，然后决定是否参与。
Please read the following information carefully before deciding whether to participate.
1. 研究目的 / Research Purpose
本问卷用于学术研究，探讨观众对商业电影工业化特征、角色叙事、情感体验等方面的感知与评价。
This survey is for academic research purposes, exploring audience perceptions and evaluations of industrialized features, character narratives, and emotional experiences in commercial films.
2. 参与方式 / Participation
问卷包含37道单选题，预计耗时3分钟。所有题目均为选择题，请您根据实际感受作答。
The survey contains approximately 40 questions and will take about 5 minutes to complete. All questions are multiple-choice. Please answer according to your actual feelings.
3. 匿名与保密 / Anonymity and Confidentiality
本问卷采用完全匿名方式，不收集您的姓名、联系方式等个人身份信息。所有数据仅用于统计分析，不会以个体形式对外公开。
This survey is completely anonymous. No personally identifiable information (such as name or contact details) will be collected. All data will be used only for statistical analysis and will not be disclosed in an individually identifiable form.
4. 自愿参与与退出 / Voluntary Participation and Withdrawal
您完全自愿决定是否参与。您有权在任何时候终止问卷填写，无需提供任何理由，也不会产生任何不利后果。
Your participation is entirely voluntary. You have the right to stop completing the survey at any time without providing any reason and without any negative consequences.
5. 数据使用 / Data Usage
收集的数据将仅用于学术研究（如学术论文、研究报告），不会用于任何商业目的。
The collected data will be used solely for academic research (e.g., academic papers, research reports) and will not be used for any commercial purposes.
我已阅读并理解以上内容，同意参与本次问卷调查。
I have read and understood the above information and agree to participate in this survey.
注意：若您选择“不同意”，问卷将自动结束。感谢您的关注！
Note: If you select "Disagree", the survey will end automatically. Thank you for your attention!
同意 / Consent
不同意（结束问卷）/ Disagree (Exit survey)
第一部分:观影习惯 / Part 1: Viewing Habits
Q1. 我经常去电影院看电影。 / I often go to the cinema to watch movies. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q2. 我对商业电影（如超级英雄、科幻、IP续集等）的喜爱程度。 / How much do I like commercial films (e.g., superhero, sci-fi, IP sequels)? (1=非常不喜欢/Strongly dislike → 5=非常喜欢/Strongly like)
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Q3. 我关注电影上映前的选角、预告片等信息的程度。 / How much attention do I pay to pre-release information such as casting and trailers? (1=完全不关注/Not at all → 5=非常关注/Extremely)
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第二部分:工业化生产感知 / Part 2: Perception of Industrialized Production
A. 效率与标准化 / Efficiency & Standardization
Q4. 现在的商业电影生产节奏很快，续集接续集。 / Current commercial films are produced rapidly, with sequel after sequel. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q5. 我觉得很多电影像流水线产品，风格趋同。 / I feel many films are like assembly-line products with similar styles. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q6. 特效越来越炫，但故事深度似乎被忽视了。 / Special effects are increasingly dazzling, but story depth seems neglected. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q7. 上面提到的这些现象，会让你更想去电影院看电影，还是更不想去？ / Do the above phenomena make you more willing or less willing to go to the cinema? (1=更不想去/Much less willing → 3=没影响/No effect → 5=更想去/Much more willing)
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B. 可计算性 / Calculability
Q8. 电影越来越依赖票房数据和流量明星来保证回报。 / Films increasingly rely on box office data and popular stars to guarantee returns. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q9. 我感觉很多电影是为“大数据”拍的，
而不是从观众的情感、审美和真实生活体验出发去创作
。 / I feel many films are made for "big data" rather than truly from the perspective of the audience's emotions, aesthetics, and genuine life experiences. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q10. 豆瓣/IMDb评分对我选片的影响越来越大。 / Douban/IMDb ratings have an increasing influence on my film choice. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q11. 上面提到的这些现象，会让你更想去电影院看电影，还是更不想去？ / Do the above phenomena make you more willing or less willing to go to the cinema? (1=更不想去/Much less willing → 3=没影响/No effect → 5=更想去/Much more willing)
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C. 可预测性 / Predictability
Q12. 很多电影的角色设定和情节发展，让人觉得“意料之中”。 / The character settings and plot developments of many films feel "expected". (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q13. 有些电影为了传递特定价值观，会采用比较公式化的植入方式。 / Some films use rather Implantation method to convey specific values. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q14. 当电影明显想要传递某种观念时，我有时会觉得它不够自然。 / When a film obviously wants to convey a certain idea, I sometimes find it unnatural. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q15. 上面提到的这些现象，会让你更想去电影院看电影，还是更不想去？ / Do the above phenomena make you more willing or less willing to go to the cinema?(1=更不想去/Much less willing → 3=没影响/No effect → 5=更想去/Much more willing)
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D. 控制 / Control
Q16. 我感觉平台的算法推荐在替我决定看什么电影。 / I feel the platform’s algorithm is deciding what movies I watch. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q17. 现在的电影越来越强调“宇宙联动”，不看前作就看不懂新片。 / Current films increasingly emphasize "universe connectivity"; you cannot understand new films without watching previous ones. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q18. 有些电影的角色改编，让我觉得是为了迎合某种外部期待。 / Some film adaptations of characters feel like they are catering to certain external expectations. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q19. 上面提到的这些现象，会让你更想去电影院看电影，还是更不想去？ / Do the above phenomena make you more willing or less willing to go to the cinema? (1=更不想去/Much less willing → 3=没影响/No effect → 5=更想去/Much more willing)
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第三部分:角色、叙事与情感体验 / Part 3: Character, Narrative & Emotional Experience
A. 经典角色改编 / Classic Character Adaptation
Q20. 当经典电影被翻拍或重启时，我对角色设定的改动比较在意。 / When classic films are remade or rebooted, I care about changes to character settings. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q21. 我认为改编作品应该在尊重原著和创新之间找到平衡。 / I think adaptations should find a balance between respecting the original and being innovative. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q22. 如果经典角色的核心特征被改变，我会感到不太适应。 / If the core traits of a classic character are changed, I feel uncomfortable. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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B. 价值表达方式 / Expression of Values
Q23. 电影可以探讨社会议题，但我更希望它能自然地融入剧情。 / Films can explore social issues, but I prefer they be naturally integrated into the plot. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q24. 我认为好的电影应该让观众自己感受，而不是直接说教。 / I believe good films should let audiences feel for themselves rather than preach directly. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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C. 多元表达 / Diverse Representation
Q25. 我喜欢电影中呈现多元化的角色和视角。 / I like diverse characters and perspectives in films. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q26. 但我希望这种多元化是服务于故事的，而不是为了“凑数”。 / But I hope this diversity serves the story rather than just “filling quotas”. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q27. 总的来说，我更看重角色的深度和演技，而非其他标签。 / Overall, I value character depth and acting skills more than other labels. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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D. 创新感与情绪体验 / Novelty & Emotional Engagement
Q28. 我觉得现在的商业电影普遍缺乏新意。 / I think current commercial films generally lack novelty. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q29. 即使电影用了常见套路，只要叙事方式新颖，我也能接受。 / Even if a film uses common tropes, I can accept it as long as the expression is novel. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q30. 好的电影应该能让我产生情绪波动（感动、紧张、震撼等）。 / Good films should evoke emotional fluctuations (touching, tense, shocking, etc.) in me. (1=非常不同意/Strongly disagree → 5=非常同意/Strongly agree)
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Q31. 上面提到的所有关于角色、叙事和情感体验的现象，会让你更想去电影院看电影，还是更不想去？ / Do all the above phenomena about character, narrative, and emotional experience make you more willing or less willing to go to the cinema? (1=更不想去/Much less willing → 3=没影响/No effect → 5=更想去/Much more willing)
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第四部分:整体评价与观影意愿 / Part 4: Overall Evaluation & Viewing Intention
Q32. 与5-10年前相比，您认为现在的商业电影整体质量如何? / Compared to 5-10 years ago, how do you rate the overall quality of current commercial films? (1=下降很多/Much worse → 5=提高很多/Much better)
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Q33. 请评价您最近观看的3部商业电影的平均满意度。 / Please rate your average satisfaction with the last 3 commercial blockbusters you watched. (1=非常不满意/Very dissatisfied → 5=非常满意/Very satisfied)
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Q34. 未来遇到同类型的商业大片，您还会去看的可能性有多大? / How likely are you to go see the same type of commercial blockbuster in the future? (1=完全不可能/Very unlikely → 5=非常可能/Very likely)
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第五部分:基本信息 / Part 5: Demographics
Q35. 您的年龄 / Your age
18岁以下/Under 18
18~25
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51~60
60以上/Above 60
Q36. 您的性别 / Your gender
男/Male
女/Female
不愿透露/Prefer not to say
Q37. 您的月均观影消费（电影票+流媒体会员）/ Monthly average spending on movie watching (tickets + streaming subscriptions)
50元以下/Below 50 RMB
50-100元/RMB
100-200元/RMB
200元以上/Above 200 RMB
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