大学生经济型连锁酒店预订行为问卷\nSurvey on College Students’ Budget Hotel Booking Decisions

研究主题 / Research Topic：

携程评论区社交互动对大学生经济型连锁酒店预订决策的影响

Impact of Social Interaction in Ctrip Review Sections on College Students’ Booking Decisions

 

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一、填写说明 / Instructions

 

本问卷仅用于学术研究，匿名填写，请根据真实情况作答。

This survey is for academic purposes only. All responses are anonymous.

 

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二、五级量表说明 / Likert Scale (5-point)

 

请根据您的认同程度选择：

Please indicate your level of agreement:

 

1 = 非常不同意 / Strongly Disagree

2 = 不同意 / Disagree

3 = 一般 / Neutral

4 = 同意 / Agree

5 = 非常同意 / Strongly Agree

1. 您的性别 / Gender
2. 您的年级 / Year of Study
3. 您每年需要预订酒店的出行频率 / Travel frequency (hotel booking per year)
4. 您使用 携程旅行 预订酒店的频率How often do you use Ctrip to book hotels?
5. 在预订酒店时，您对评论区的关注程度How much attention do you pay to the review section?
6. 我会阅读评论区中的互动内容（如商家回复、用户讨论）I read interactive content in reviews (e.g., replies from hotels or other users)（1–5）
7. 评论区互动有助于我更全面了解酒店情况Interactions in the review section help me better understand the hotel（1–5）
8. 评论区互动越活跃，我越觉得该酒店信息真实可靠The more active the interaction, the more reliable I perceive the information（1–5）
9. 与没有互动的评论相比，我更信任有互动的评论I trust reviews with interaction more than those without interaction（1–5）
10. 评论区互动会增强我对酒店的信任感Interactions in reviews increase my trust in the hotel（1–5）
11. 即使存在负面评论，如果商家积极回复，我仍会考虑该酒店I would still consider a hotel if it responds positively to negative reviews（1–5）
12. 评论区互动会影响我最终是否预订该酒店Review interactions influence my final booking decision（1–5）
13. 在价格相似的情况下，我更倾向选择互动更活跃的酒店Given similar prices, I prefer hotels with more active interactions（1–5）
14. 当评论区意见一致且互动频繁时，我更容易跟随大众选择When reviews are consistent and interactive, I tend to follow others（1–5）
15. 我会主动在评论区留言或参与互动I actively participate in review interactions (e.g., posting or replying)（1–5）
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