Hello! I am a student at the University of Huddersfield and am currently conducting research on "Communication Strategies of Shanghai MICE Brands in the Context of the Rise of Female Purchasing Power". This questionnaire is only for academic research. It should be filled out anonymously throughout the process. The data will only be used for statistical analysis and no personal information will be disclosed. You can participate voluntarily, withdraw at any time, and request the deletion of the data you have filled in.
Thank you very much for your support!
1. Your age
25-30 years old 31-35 years old 36-40 years old 41-45 years old
2. The frequency of your participation in exhibition/conference activities in the past year: 1-2 times 3-5 times 6-8 times more than 8 times
3. Your identity for participating in the exhibition/conference activities (multiple options available) : Enterprise decision-makers/procurement personnel Industry practitioners (attending/exhibiting) Personal interests participants Others (please indicate)
4. Through which channels do you usually learn about exhibition brand information? (Multiple choices are available Social media (wechat/Weibo/Xiaohongshu, etc.) Industry websites/official accounts Email/SMS push notifications Friend/Colleague recommendation Offline advertising (subway/building, etc.) Others (please specify)
5. How do you think the communication content of current exhibition brands is targeted at the female group? Completely non-targeted Weakly targeted Average Strongly targeted Fully meets the needs of women
6. The following communication elements of exhibition brands are highly attractive to you (1= completely unattractive, 5= very attractive):
Activity theme joint women focus areas (such as work/life style)
Communication language/visual style (such as soft, refined)
Provide women-only benefits (e.g., hand gift, rest area)
Invite female KOIs/industry female leaders to participate
Emphasize the social and networking expansion value of the event
7. The extent to which the communication content of the exhibition brand affects your decision to participate in this event: Has no impact at all has a minor impact Generally has a significant impact has a decisive impact
8. If the exhibition brand highlights the following communication points, will your willingness to participate in the event increase? (Multiple choices are available) The activity content matches the career and life needs of women. The communication channels are closer to the platforms commonly used by women (such as Xiaohongshu). Provide female-friendly activity services (such as mother-and-baby rooms, dressing rooms) Others (please specify)
9. Have you ever encountered a situation where you gave up participating in an event because the communication of the exhibition brand did not meet the needs of women? Yes (please briefly explain the reason: ) no
10. What contents do you hope the exhibition brand will add in communication? (Multiple choices are available Cases shared by Female Industry Elites The practical value of activities for women's careers/lives Real experiences of other female participants Social opportunities for women in the event Others (Please specify)
11. How often do you think it is appropriate for exhibition brands to communicate? Concentrated push within one week before the event 2-4 weeks before the event, once a week 1-2 times a month (long-term operation) Others (Please specify)
12.Do you have any other suggestions regarding the communication strategies for exhibition brands?