Dear Respondent: Hello! This questionnaire aims to understand international students' awareness, needs, and preferences regarding rural tourism in Gansu Province, providing decision-making reference for the internationalization development of Gansu's rural tourism. The questionnaire is anonymous, and all information will be used for academic research only. Thank you for your participation!
1. Age group 18-22 23-27 28-35 36 and above
2. Region of origin Asia (excluding China) Europe North America South America Africa Oceania
3. Current status in relation to China International student studying in China Family member of international student Former international student in China Planning to study in China Other (please specify)
4. Gender Male Female Prefer not to say
5. Education level Undergraduate Master's degree Doctoral degree Language program Other
6. Duration of stay in China Less than 6 months 6-12 months 1-2 years 2-3 years More than 3 years
7. Chinese language proficiency Beginner (HSK 1-2 or equivalent) Intermediate (HSK 3-4 or equivalent) Advanced (HSK 5-6 or equivalent) Native/Near-native No Chinese language ability
8. University location Beijing Shanghai Guangzhou/Shenzhen Other first-tier cities Second-tier cities Other regions
9. Monthly living budget (RMB) Below 2,000 2,000-4,000 4,000-6,000 6,000-10,000 Above 10,000
10. Primary information sources for travel planning Chinese social media (WeChat, Xiaohongshu, Douyin) International social media (Instagram, YouTube, TikTok) Travel booking websites (Ctrip, Fliggy, Booking.com) Recommendations from friends/classmates University international student office Travel agencies Official tourism websites
11. Frequency of domestic travel in China (per semester) Never 1-2 times 3-4 times 5 or more times
12. Preferred travel duration 1-2 days (weekend trip) 3-4 days (short holiday) 5-7 days (weekly vacation) More than 7 days (extended trip)
13. Typical travel group composition Travel alone With 1-2 friends With 3-5 friends With university organized group With family
14. Primary travel motivation (select most important) Cultural experience and learning Natural scenery appreciation Adventure and outdoor activities Relaxation and stress relief Social media content creation Academic research or study
15. Have you heard of Gansu Province before this survey? Yes, I know it well Yes, I have heard of it No, this is my first time hearing about it
16. Have you heard of Zhagana village before this survey? Yes, I know it well Yes, I have heard of it No, this is my first time hearing about it
Gansu Province is located in northwest China, at the intersection of the Loess Plateau, Qinghai-Tibet Plateau, and Inner Mongolia Plateau. It is an important node of the ancient Silk Road with rich historical and cultural heritage. Key attractions include Zhangye Danxia National Geopark, Labrang Monastery, and Zhagana Stone Forest. Zhagana was selected for the UN Tourism Organization's 'Best Tourism Villages' list in 2023. 17. Please rate your interest in visiting Gansu Province 1 - Not interested at all
5 - Extremely interested
18. Please rate your interest in visiting Zhagana village 1 - Not interested at all
5 - Extremely interested
19. Would you be willing to visit high-altitude rural areas in Gansu (elevation above 2500m)? Yes, very willing Yes, somewhat willing Neutral No, somewhat unwilling No, very unwilling
20. If willing to visit high-altitude rural areas, what is your preferred stay duration? Day trip only 1 night 2-3 nights 4-7 nights More than 7 nights
21. What are your main concerns about visiting rural areas in Gansu? Transportation inconvenience Language barrier Safety concerns Lack of information available in my language High altitude/health concerns Limited accommodation options Food/dietary concerns Cultural adaptation difficulties
22. Please rate the importance of the following factors for your travel to Gansu rural areas
Transportation convenience
English/multilingual signage
English online information
23. What type of tourism product would you be most interested in for Gansu rural tourism? Cultural heritage tour (historical sites, traditional villages) Nature/ecotourism (hiking, wildlife observation) Adventure tourism (outdoor activities, extreme sports) Cultural immersion experience (homestay, local crafts) Photography-focused tour Academic/study tour
24. What would you expect to pay for a 3-day rural tourism package in Gansu (excluding transportation to Gansu)? Below 500 RMB 500-1000 RMB 1000-2000 RMB 2000-3000 RMB Above 3000 RMB
25. Which type of language support would be most helpful for your travel? English/multilingual websites and apps QR code-based audio guides at attractions Multilingual signage at destinations English-speaking local guides Translation app recommendations Multilingual emergency support hotline
26. How likely would you be to recommend Gansu rural tourism to other international students after a positive experience? 1 - Very unlikely
5 - Very likely
27. What suggestions do you have for improving Gansu rural tourism for international students?