短剧观看体验与付费意愿调查\nShort Drama Viewing Experience and Willingness to Pay Survey

您是否观看过短剧或类似剧情类短视频内容？

(Have you watched short dramas or similar narrative short-form videos?)

是 (Yes)否 (No → 结束问卷 / End survey)

您的性别：(Your gender:)

男 (Male)女 (Female)

您的年龄：

(Your age:)

18岁以下 (Under 18)18–25岁 (18–25)26–30岁 (26–30)31岁及以上 (31 and above)

您的身份：

(Your identity:)

中国用户 (Chinese user)外国用户 (International user)

您观看短剧的频率：(How often do you watch short dramas?)

几乎每天 (Almost every day)每周几次 (Several times a week)偶尔观看 (Occasionally)

请根据您的实际感受选择：

(Please rate based on your actual experience:)

非常不同意 (Strongly disagree)不同意 (Disagree)一般 (Neutral)同意 (Agree)非常同意 (Strongly agree)

叙事冲突密度

(Narrative Conflict Density)

剧情发展节奏紧凑 (The storyline develops at a fast pace)情节中经常出现冲突或反转 (Conflicts or plot twists frequently occur)内容能够持续吸引我的注意力 (The content continuously captures my attention)

角色情感真实性

(Character Emotional Authenticity)

角色的情感表达真实自然 (The characters’ emotional expressions feel realistic)我能够理解角色的行为动机 (I can understand the characters’ motivations)我容易对角色产生情感共鸣 (I can easily empathize with the characters)

媒介感官契合度

(Media Sensory Congruence)

视频节奏适合移动端观看 (The video pacing suits mobile viewing)画面与剪辑让我感到舒适 (The visuals and editing feel comfortable)整体观看体验流畅自然 (The overall viewing experience is smooth)

10.

文化契合感知

(Cultural Congruence Perception)

内容符合我的文化认知 (The content aligns with my cultural understanding)我能够理解其中的价值观 (I can understand the values presented)内容让我产生文化认同感 (The content creates a sense of cultural identification)

11.

用户浸入

(User Immersion)

我在观看过程中容易沉浸其中 (I feel immersed while watching)我常常在观看时忘记时间 (I often lose track of time while watching)我会持续观看而不愿中断 (I tend to continue watching without interruption)

12.

用户付费意愿（重点）

(Willingness to Pay)

我愿意为后续剧情付费观看 (I am willing to pay to watch upcoming episodes)我愿意购买会员以获取完整内容 (I am willing to subscribe for full access)我愿意为喜欢的短剧花钱 (I am willing to spend money on short dramas I like)

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