A Questionnaire on English Script Design and Its Effects in Cross-border Live Streaming
1. 1. Gender
A. Male
B. Female
2. 2. Age
A. Under 18 years old
B. 18-25 years old
C. 26-35 years old
D. Above 35 years old
3. 3. Frequency of watching overseas English cross-border live streaming
A. Never watched
B. Occasionally watched
C. Frequently watched
D. Very frequently watched
4. Part 2 Main Scale Questions (Questions 4-14, Likert 5-point Scale)
5. Please rate according to your true feelings:
Stronglydisagree
Disagree
Neutral
Agree
Stronglyagree
6. 4. I can clearly understand the English remarks of live streamers in cross-border live streaming.
7. 5. The live streamers’ English pronunciation, speaking speed and fluency affect my viewing experience.
8. 6. Concise and short-sentence English introduction remarks improve information delivery efficiency.
9. 7. Clear and straightforward English promotional remarks can stimulate consumers’ purchasing desire.
10. 8. English interactive greetings can narrow the distance with audiences and enliven the live streaming atmosphere.
11. 9. Colloquial and daily English remarks are more attractive than rigid formal written English.
12. 10. Logically coherent and well-structured remarks improve audiences’ information reception efficiency.
13. 11. Appropriate polite English remarks enhance the overall impression of the live streaming room.
14. 12. Well-designed English remarks can prolong audiences’ staying time in live streaming rooms.
15. 13. Excellent English expression improves my trust in live streamers and products.
16. 14. Reasonable English script design directly promotes audiences’ purchasing behavior.
17. Part 3 Open-ended Question (Question 15)
18. 15. Based on your viewing experience, what problems exist in current English remarks of cross-border live streaming, and how can they be optimized?
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