1. Which country/region do you currently reside in? / 您目前居住在哪个国家/地区？ Asia / 亚洲 Europe / 欧洲 North America / 北美 Oceania / 大洋洲 South America / 南美洲 Other regions / 其他地区
2. What is your gender? / 您的性别是? Male / 男 Female / 女 Prefer not to say / 不愿透露
3. What is your age group? / 您的年龄属于以下哪个范围? 4. Are you familiar with the Florasis brand? / 您是否熟悉花西子品牌？ Very familiar / 非常熟悉 Somewhat familiar / 比较熟悉 Slightly familiar / 不太熟悉 Not familiar at all / 完全不熟悉
5. How did you first learn about Florasis? / 您最初是如何了解到花西子的？ Social media (e.g., Instagram, TikTok, YouTube) / 社交媒体（如Instagram、TikTok、YouTube） Beauty influencers or KOLs / 美妆博主或KOL Friends or family recommendations / 朋友或家人推荐 Online shopping platforms / 在线购物平台 Offline stores / 线下门店 Advertisements / 广告 Other / 其他
6. To what extent do you agree with the following statements about Florasis' brand image? / 对于花西子品牌形象的以下描述，您的认同程度如何？
Florasis has a strong Oriental aesthetic style 花西子具有浓厚的东方美学风格
Florasis' brand story is closely related to Chinese culture 花西子的品牌故事与中国文化紧密相关
Florasis effectively integrates traditional cultural elements into its brand 花西子将传统文化元素有效融入品牌
Florasis has a unique brand positioning in the international market 花西子在国际市场具有独特的品牌定位
Florasis' brand image is distinct from other cosmetics brands 花西子的品牌形象与其他美妆品牌有明显区别
7. How would you rate your understanding of the following Oriental aesthetic elements in Florasis' products? / 您对花西子产品中以下东方美学元素的了解程度如何？
Traditional Chinese patterns (e.g., cloud, flower patterns) 中国传统纹样（如云纹、花纹）
Chinese traditional colors (e.g., Chinese red, indigo) 中国传统色彩（如中国红、靛蓝）
Intangible cultural heritage elements (e.g., engraving, embroidery) 非物质文化遗产元素（如雕刻、刺绣）
Oriental philosophical concepts (e.g., harmony between man and nature) 东方哲学理念（如天人合一）
Traditional Chinese herbal ingredients 中国传统草本成分
8. To what extent do you agree that Florasis' products reflect the following aspects of Oriental aesthetics? / 您认为花西子产品在多大程度上体现了以下东方美学方面？
Overall brand image 整体品牌形象
9. How interested are you in the Oriental cultural elements presented by Florasis? / 您对花西子所呈现的东方文化元素感兴趣程度如何？ Not interested at all 完全不感兴趣
Very interested 非常感兴趣
10. To what extent do you agree that Florasis helps promote Chinese culture internationally? / 您认为花西子在多大程度上有助于中国文化的国际传播？ Strongly disagree 非常不同意
Strongly agree 非常同意
11. Do you think there are cultural differences that affect your understanding of Florasis' Oriental aesthetic expressions? / 您认为是否存在文化差异影响您对花西子东方美学表达的理解？ Yes, significantly / 是的，影响很大 Yes, somewhat / 是的，有一定影响 Not sure / 不确定 No, not much / 没有，影响不大 No, not at all / 完全没有影响
12. How satisfied are you with the following aspects of Florasis products? / 您对花西子产品以下方面的满意程度如何？
13. Which of the following best describes your opinion on Florasis' product innovation? / 以下哪项最能描述您对花西子产品创新的看法？
Incorporation of Oriental aesthetic elements 东方美学元素的融入
Technological content 科技含量
14. Which types of Florasis products have you purchased or considered purchasing? / 您购买过或考虑购买过花西子的哪些产品类型？ Lipstick / 口红 Foundation / 粉底 Eye shadow / 眼影 Blush / 腮红 Highlighter / 高光 Setting powder / 散粉 Skincare products / 护肤产品 Other / 其他
15. How often do you purchase Florasis products? / 您购买花西子产品的频率如何？ At least once a month / 每月至少一次 2-3 times a year / 每年2-3次 Once a year or less / 每年一次或更少 Have never purchased / 从未购买过
16. To what extent do the following factors influence your decision to purchase Florasis products? / 以下因素对您购买花西子产品的决策影响程度如何？
Oriental aesthetic design 东方美学设计
Recommendations from others 他人推荐
Social media influence 社交媒体影响
Cultural connotation 文化内涵
17. Which channels have you used to purchase Florasis products? / 您通过哪些渠道购买过花西子产品？ Official website / 官方网站 Cross-border e-commerce platforms (e.g., Amazon, Alibaba International) / 跨境电商平台（如亚马逊、阿里巴巴国际站） Local cosmetics stores / 当地美妆店 Social media shopping platforms / 社交媒体购物平台 Other / 其他 Have never purchased / 从未购买过
18. How likely are you to recommend Florasis to friends or colleagues? / 您向朋友或同事推荐花西子的可能性有多大？ 19. How likely are you to purchase Florasis products again in the future? / 您未来再次购买花西子产品的可能性有多大？ Very unlikely 非常不可能
Very likely 非常可能
20. To what extent do you agree with the following statements about Florasis' international marketing? / 对于花西子国际营销的以下描述，您的认同程度如何？
Florasis' international marketing effectively showcases Oriental aesthetics 花西子的国际营销有效展示了东方美学
Florasis' overseas social media content is engaging 花西子的海外社交媒体内容富有吸引力
Florasis' international pricing is reasonable 花西子的国际定价合理
Florasis' overseas distribution channels are convenient 花西子的海外销售渠道便捷
Florasis' cross-cultural communication is effective 花西子的跨文化传播效果良好
21. In your opinion, which aspects of Florasis's international marketing need improvement? / 您认为花西子的国际营销在哪些方面仍有提升空间? Brand awareness in overseas markets / 海外市场品牌知名度 Cross-cultural communication and localization / 跨文化传播与本地化策略 Social media marketing strategy / 社交媒体营销策略 Product adaptation for international consumers / 面向国际消费者的产品适配 Pricing strategy in overseas markets / 海外市场定价策略 Distribution channels (online/offline availability) / 销售渠道(线上/线下可获得性) Customer service for international consumers / 面向海外消费者的客户服务 Other / 其他
22. Please provide your suggestions for improving Florasis's international marketing strategy. / 请提出您对花西子国际营销策略的改进建议。