This questionnaire aims to understand your attitudes and behaviors regarding versatile clothing. Your responses are important for our research. Please answer each question truthfully based on your actual situation. The survey will take approximately 5-8 minutes to complete. Thank you for your participation!
1. What is your age group? Under 18 18–24 25–30 31–40 Over 40 Other
2. What is your occupation? Student Office worker / White-collar Freelancer Other
3. Which level best describes your city? Tier 1 city New-tier / Tier 2 city Tier 3 & below city
4. How much do you usually spend on clothing per month? Under ¥300 ¥300–¥800 ¥800–¥1,500 Over ¥1,500
5. How many different daily scenarios do you usually need to dress for? 1 2 3 4 or more
6. What is your biggest pain point when choosing daily outfits? Not versatile enough for different occasions Wearing similar styles too often Too many clothes but nothing to wear High cost per wear Difficult to match Other
7. Do you own many clothes that you rarely wear? Yes, a lot Yes, some No, almost all are worn regularly
8. Which of the following factors influence your clothing purchase most?
9. Which scenarios would you most want versatile clothes to cover? Daily casual Work / office School Date / social Sports / outdoor Travel
10. What is your favorite clothing style? Minimalist Casual Elegant Retro Streetwear Sweet / gentle
11. Where do you usually buy clothes? Physical stores Online shopping platforms Social media (Xiaohongshu, Douyin, etc.) Brand official website / store
12. What mainly stops you from buying a piece of clothing? Not versatile Poor quality Unreasonable price Difficult to match Unsure if suitable
13. Have you ever regretted buying clothes because they were not practical? Yes No
14. Have you heard of Eastheria before? Yes No
15. What would make you willing to try a new clothing brand? Versatile / multi-wear design Good quality Reasonable price Unique style Recommendations from others Aesthetic brand image
16. Do you have any other suggestions, comments or expectations regarding versatile clothing or the Eastheria brand?