竞品卖场季节陈列占比
如,夏60%春40%
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竞品目前强势品类
目前销售较好的品类或搭配
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竞品活动(季节+折扣,如夏装新品8折)
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竞品夏季上新色系
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竞品夏季上新品类
如外套、毛衫、真丝等
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竞品对比MM差异点或优势点
品类优势,季节上市节奏,厚薄度,是否有品类提前上市/集中上市;推广活动形式;人员服务,活动氛围布置等,实际效果怎么样?
如已经反馈过可不必重复填写
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