中英双语城市旅游攻略新媒体账号市场调查问卷bilingual city travel guide new media account market survey questionnaire
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1. 你的身份是(What is your identity)
大一Freshman
大二sophomore
大三junior
大四Senior
其他Others
2. 你是否遇到过出国语言不通做旅游攻略困难这类问题(Have you ever encountered issues such as language barriers when traveling abroad and difficulties in creating travel itineraries)
经常遇到often
偶尔遇到occasionally
很少遇到 a fat lot
从未遇到never
3. 最困扰你的相关问题是(The most concerning issue that bothers you is)
语言不通,看不懂外文攻略Due to language barriers, I cannot understand foreign language guides
旅游信息零散,找不到精准内容The tourism information is scattered, making it difficult to find precise content
小众城市没有成熟的双语视频攻略There are no mature bilingual travel video guides for niche cities
定制化旅游需求无法满足Customized tourism demands cannot be met
4. 若有针对校园场景贴合城市旅游攻略的专属创新创业服务解决你遇到的相关痛点,你是否愿意体验(If there is a specialized innovation and entrepreneurship service tailored to campus scenarios and bilingual city travel video guides that can address the relevant pain points you encounter, would you be willing to experience it)
非常愿意very willing
愿意willing
不确定 not sure
不愿意unwilling
5. 你更倾向的本项目相关服务的形式是(Which service form related to this project do you prefer)
线上对接(如线上咨询,线上下单等)Online docking, such as online consultation, online ordering, etc
线下现场服务(如线下体验、现场办理等)Offline on-site services, such as offline experience and on-site processing
线上加线下结合Combining online and offline
自主选择形式,灵活适配自身需求Choose independently, with flexible forms to adapt to individual needs
6. 你对本项目相关的服务的核心诉求是(What are your core demands for the services related to this project)
专业度高,服务质量有保障,解决问题高效High professionalism, guaranteed service quality, and efficient problem-solving
便捷快速,流程简单,响应及时Convenient and fast, with simple process and timely response
免费/低成本Free or low-cost
服务完善,售后贴心,可灵活调整Perfect service, attentive after-sales, and flexible adjustments
7. 你能接受的本项目的相关服务价格范围是(What is the range of service prices related to this project that you can accept)
免费 Free
1~20元每次1~20 yuan per time
21~50元每次11 to 50 yuan per time
51元及以上每次51 yuan or more per occurrence
8. 你通常通过哪些渠道了解本项目的相关服务(What channels do you usually use to learn about the relevant services of this project)
校园班级群,社团群Campus class group or club group
校园海报,线下摆点Campus posters or offline display points
短视频平台抖音小红书等Short video platforms such as Tiktok or Xiaohongshu
同学,朋友推荐Recommendation from classmates or friends
其他Others
9. 你使用本项目相关的服务频率可能是(The frequency of services related to this project that are planned to be utilized may be)
每周1~2次1 to 2 times a week
每月2~3次2 to 3 times a month
偶尔使用,每学期3~5次Occasional use, 3 to 5 times per semester
仅在有需求时使用Only use when needed
不会使用Do not use
10. 你认为目前市面上的旅游攻略账号,存在哪些不足?(多选)(What shortcomings do you think exist in current travel guide new media accounts? Multiple choice)
只有中文,无海外原版英文信息 Only Chinese content, no original overseas English information
广告营销过多,干货内容少 Too many advertisements, little practical content
内容同质化严重,千篇一律 Serious content homogenization
英语内容质量差、中式英语严重 Poor English quality with abundant Chinglish
11. 你偏好该类账号发布的哪些内容形式?(多选)(What content formats do you prefer from such accounts? Multiple choice)
图文攻略(景点、路线、美食图文) Graphic travel guides (scenic spots, routes, local food)
短视频讲解 Short video explanations
完整出行行程计划表 Complete travel itinerary plans
实用词汇&旅游英语干货 Travel English vocabulary & practical knowledge
当地避坑贴士、消费指南 Local travel tips & consumption guides
城市文化背景科普 Urban cultural background popularization
12. 对于本项目的相关,你有其他相关建议吗Regarding this project, do you have any other relevant suggestions
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