Dear Sir/Madam,
personal information Gender： Man Woman
Age: 18 to 24 years old 25 to 34 years old 35 to 44 years old 45 years old and above
Occupation: student employee liberal profession retiree else
Your population/ethnic group： ethnic Chinese Malaysian-born Asian-Indian Other (please specify)
Income level： Less than 3,000 Malaysian Ringgit 3,000 - 6,000 Malaysian Ringgit 6,000 - 9,000 Malaysian Ringgit 9,000 Malaysian Ringgit and above
Brand recognition and cultural acceptance When it comes to men's clothing brands from China, what are the three key words that first come to your mind? (Multiple choices) Simple and modern High quality and well-made Business, formal Rich in Chinese cultural elements Fashionable in design and in step with the trends Cost-Effective and pragmatic High international reputation No particular impression else
Before this survey, how familiar were you with the LILANZ (利郎) brand？ Don't know
Be very familiar with
Do you know that LILANZ is from Fujian, China? Know Have heard of Don't know
How did you first come to know about the brand LILANZ? (Multiple choices) offline store Social media (such as Facebook, Instagram, TikTok, Xiaohongshu, etc.) e-commerce platform News media / magazine reports / fashion information Recommendation from relatives and friends Other sources
How much have you been exposed to the brand LILANZ on social media platforms? Never seen
Almost always seen
Please rank the impressions you have formed of the LILANZ brand: This is a company that closely follows international trends and is highly internationalized. This is a company with unique Eastern aesthetics. This is a company with reliable quality and a down-to-earth attitude. This is a company with an extremely high-tech feel. There is no obvious feeling at the moment.
Does the brand culture of LILANZ appeal to you? Not attractive at all
Highly attractive
Cultural narrative acceptance Please first read the following background information:
After understanding the above background, what are your thoughts on this approach of integrating cultural heritage with modern fashion? It's very attractive. This is a good way to learn about Chinese culture. I quite agree. This approach makes the brand more profound and story-driven. Generally speaking, the main factor is whether the clothes themselves are attractive. I don't quite agree. It feels a bit forced or overly formal. I completely disagree. This has nothing to do with the decision to purchase clothing.
Which cultural background's fashion brand do you prefer to purchase? Brands with a mainstream international fashion culture background (such as those from Europe and America) A brand with a background rooted in Chinese traditional culture A brand with a diverse local culture background from Malaysia Brands with other Asian cultural backgrounds (such as those from Japan and South Korea) Not paying much attention to the cultural background of the brand, only focusing on the design and quality.
Brand Communication and Market Response How did you mainly learn about information related to Chinese fashion brands (such as LILANZ, Li-NING, ANTA, etc.)? (Multiple choices) Social media (such as Facebook, Instagram, TikTok, Xiaohongshu) Traditional media (such as television, newspapers, and magazines) Advertising in offline physical stores or shopping malls Recommendation from relatives and friends or discussions within the social circle Fashion week and brand launch event coverage Recommendations from e-commerce platforms (such as Shopee, Lazada) Sports event or entertainment program sponsorship Never having come into contact with any relevant information Others (please specify)
If you are considering purchasing brands like LILANZ or similar Chinese men's clothing brands, which of the following factors would have a significant impact on your purchasing decision? (Please rate each item on a scale of 1 to 5, where 1 means "has no significant influence" and 5 means "has a very significant influence").
Product quality and comfort level
Price and value for money
Design style and fashion sense
Brand awareness and reputation
The cultural connotations conveyed by the brand
Are there any celebrity endorsements or appearances on the international stage?
The convenience of purchasing channels
During the process of learning about and using the LILANZ brand, to what extent do you agree with the following statement? (Scale question: 1 = strongly disagree, 5 = strongly agree)
LILANZ has enabled me to have a new perspective on the quality of products made in China.
LILANZ's story has aroused my interest in Chinese local culture.
I believe that the pragmatic and diligent spirit embodied by LILANZ is a universal trait applicable to the entire world.
I would like to recommend LILANZ to my friends.
LILANZ's international marketing strategy (such as opening overseas stores and conducting cross-border cultural cooperation) attracted me to make the purchase.
Purchase behavior and preferences Have you ever purchased any products from LILANZ? Yes. No.
The number of LILANZ products purchased in the past three months is approximately Have never bought 1 to 3 times 4 to 6 times 7 to 9 times 10 to 12 times More than 12 times
If you have purchased LILANZ products before, which channels do you usually use to buy them? (Multiple choices) bricks and mortar online shop Purchase through social media platforms (such as Instagram, Facebook, etc.) Other (please specify)
What are the main reasons for your purchase of LILANZ products? (Multiple choices) design style equitable price brand recognition quality is excellent cultural identity other (please specify)
Degree of cultural identity Do you think the LILANZ brand culture has met the cultural and aesthetic demands of local consumers? Completely unaccustomed
Very accustomed
Do you think that the product designs of LILANZ incorporate elements of Southeast Asian culture? Regarding LILANZ's future development in the Malaysian market, which directions do you hope to see? (Multiple choices) A greater integration with Chinese traditional culture will enable Malaysian consumers to learn about Chinese stories. More cross-cultural collaborations with local Malaysian culture, and the launch of designs that incorporate local elements. Focus on enhancing the product design and internationalization level, without emphasizing the cultural background. Introduce more products made of sustainable and environmentally friendly fabrics Increase the number of physical stores in Malaysia and provide a better offline experience Strengthen cooperation with local social media opinion leaders (KOLs) to make the brand more closely connected with local consumers. Just maintain the current brand style and strategy. Other (please specify )