Perceived value of Patagonia and purchase frequency survey survey Patagonia的感知价值与购买频率调查
English:
This anonymous questionnaire is for academic research only. No names or contact details will be collected. It takes about 4–5 minutes to complete. Participation is voluntary, and you may stop at any time before submission. Because the survey is anonymous, it may not be possible to withdraw your responses after submission. By clicking “I agree,” you confirm that you are aged 18 or above and consent to participate.
中文：
本问卷仅用于学术研究，采用匿名方式收集，不记录姓名或联系方式。填写时间约为4–5分钟。参与完全自愿，您可在提交前随时退出。由于问卷为匿名形式，提交后可能无法撤回您的回答。点击“我同意”即表示您已年满18岁，并同意参加本研究。
1. Do you agree to participate in this study? 您是否同意参加本研究？
I agree 我同意 I do not agree 我不同意
2. What is your age? 您的年龄是？
3. Had you heard of Patagonia before today? 在今天之前，您是否听说过 Patagonia？
Yes 是 No 否
4. Have you purchased any Patagonia apparel in the past 12 months? 在过去12个月中，您是否购买过 Patagonia 的服装产品？
Yes 是 No 否
5. Approximately how many times did you purchase Patagonia apparel in the past 12 months? 在过去12个月中，您大约购买了多少次 Patagonia 服装产品？
Scale instruction / 量表说明
1 = Strongly disagree / 非常不同意6. Do you agree that the clothing of Patagonia performs well in terms of functionality and durability? 你是否同意Patagonia 的服装在功能性和耐用性方面表现较好。
7. The craftsmanship and material quality of Patagonia make its price feel worthwhile. Patagonia 的做工和材料质量使其价格显得值得.
8. Patagonia’s sustainability messaging feels genuine and credible to me. Patagonia 的可持续发展宣传在我看来是真实且可信的。 9. Compared with similar outdoor apparel brands, Patagonia’s price premium is reasonable. 与类似户外服装品牌相比，我认为 Patagonia 的价格溢价是合理的。 10. At its current price level, Patagonia still feels acceptable to me. 以目前的价格水平来看，Patagonia 对我来说仍然是可以接受的。 11. Even if I like Patagonia, my budget limits how frequently I can buy it. 即使我喜欢 Patagonia，我的预算也会限制我购买它的频率。 12. Buying Patagonia reduces what I can spend on other important products or activities. 购买 Patagonia 会减少我在其他重要产品或活动上的支出。 13. Approximately what is your monthly disposable income, after necessary expenses, in RMB? 在扣除必要开支后，您每月大约有多少可自由支配收入（人民币）？
14. What is your overall attitude toward Patagonia? 您对 Patagonia 的整体态度如何？ 15. What is your gender? 您的性别是？ Female 女 Male 男 Prefer not to say 不愿透露 Other 其他
16. What is your highest level of education?
您的最高学历是？
High school or below 高中及以下 Bachelor’s degree 本科 Master’s degree 硕士 Doctorate 博士 Other
17. To confirm that you are paying attention, please select “Agree” for this statement. 为确认您认真作答，请在本题选择“同意”。 Strongly disagree 非常不同意 Disagree 不同意 Neutral 一般 Agree 同意 Strongly agree 非常同意