Welcome to participate in the questionnaire survey on Phoenix Bicycles in the Indonesian market. The core purpose of this survey is to gain an in-depth understanding of consumer demand, riding habits and product preferences in Indonesia’s bicycle market, so as to provide accurate references for Phoenix Bicycles to enter the Indonesian market, promote localized operation, and optimize products and services, helping the brand better explore the Southeast Asian market.
This questionnaire is completely anonymous. All data will only be used for research and analysis and will take up very little of your time. Please answer based on your actual situation. Thank you for your sincere cooperation and valuable feedback.
1.What's your age? A.≥18 years old. B.<18 years old.
2.Do you or your family own bicycle(s)? A.Yes. B. No.
3. Are you planning to buy one in the short future? A.Yes. B. No.
4.The numbers of bicycles you have owned in your family? A.0 B. 1 C. 2 D.3 E.>=4
5.Your main reason for riding? A. Daily Commute B. Fitness C. Leisure D.Social E. Others (reasons:)
6.How many times do you ride per week? A. Less than 1 B. 1-3 C. 4-5 D.More than 5
7.Average riding duration per time? A. <30 minutes B. 30-60 minutes C. >60 minutes
8.Your Main riding time? A. Morning B. Evening C. Weekend D. Night
9.Please rank the TOP 3 most important performance factors when you consider buying a bicycle (1=Most important, 3=Least important ) Comfort ; Speed ; Durable; Design ; Price ; Warranty ; Brand 1 2 3
10.To what extent do you prefer the bicycle designed with traditional Chinese cultural elements? A.Very much prefer B. Somewhat prefer C. Indifferent D. Somewhat not prefer E. Do not prefer at all
11.To what extend are you familiar with the “Phoenix” bicycle brand? A.Very familiar B. Familiar C. Moderately familiar D. Slightly familiar E. Not familiar at all
Which brand origin do you prefer more? A.Time-honored Chinese brand B. Indonesian Local brand C. I care more about quality than brand
13.Which bicycle type do you prefer? A.City Commuter B. Mountain Bike C.Road Bike D. Electric Bike
14.Which price interval are you more acceptable for the type of bicycle you chose in the last question? A.Below 1230000IDR B.1230000IDR-3700000IDR C. 3700000IDR-7410000IDR D. 7410000IDR-12360000IDR E. Above 12360000IDR
15.Which channel do you prefer to purchase the bicycle? A. Official Brand Store B. E-commerce Platform C. Supermarket D. Decathlon and other similar store
16.Which factor do you value most for after-sales service? A. Warranty period B. On-site service C. Spare parts availability D. Warranty commitment
17.Where do you often get new product information? A. Social media B. Traditional media(TV/Newspaper) C. Friend recommendations D. In-store promotion
18. Your ethnicity? A. Chinese B. Javanese C. Sundanese D. Madurese E. Others (please specify)
19.Your age group? A. 18-25 B. 26-35 C. 36-45 D. 45+
20.Your occupation? A. Student B. Government / Civil Servant C. Business Owner / Entrepreneur D. IT / Internet Professional E. Finance / Banking Professional F. Education / Research Worker G. Service Industry Worker (Catering, Retail, etc.) H. Freelancer (e.g. Designer, Writer, Creator) I. Retired J. Others (please specify: )
21.Where do you live in? A. Jakarta B. Surabaya C. Bandung D. Others (please specify)
22. Which bicycle brand do you think is a high-end brand and please use three key words to describe it. Writing your answer: