Investigation on Double Eleven Value Insurance and Consumer Shopping Behavior

Hello! This is an academic questionnaire about the impact of price protection insurance on shopping behavior during the "Double Eleven" period, which is only for group course research. The questionnaire is anonymous and will take approximately 3 to 5 minutes. Thank you for your participation!
1.
  • Please rate your actual shopping experience on Double Eleven

  • 1strongly disagree
  • 2
  • 3
  • 4
  • 5strongly agree
I bought some goods that I didn't plan to purchase originally
I placed an order for some goods without much thought
I couldn't resist placing an order just because I saw the promotional atmosphere
2. In your total consumption on Double Eleven, the proportion of non-essential items (such as entertainment, decoration, and impulse purchase items) is approximately
3.
  • Did your actual spending on Double Eleven exceed your pre-budget

4.
  • The extent to which you regret some of the orders

5.
  • Do you know about the "Value Insurance" (price protection) service

6. During the Double Eleven period, did you actively choose products marked with "Value Insurance"
7.
  • To what extent does "having a valuation insurance" influence your decision to place an order

8.
  • Your rating on the degree of reliance on "you can lose money if you buy too high"

9.
  • Has loss aversion declined

  • 1strongly disagree
  • 2
  • 3
  • 4
  • 5strongly agree
I'm worried that the price of the goods will drop after I purchase them
The value insurance makes me feel more at ease
10.
  • Mental account relaxation

  • 1strongly disagree
  • 2
  • 3
  • 4
  • 5strongly agree
The value insurance makes me willing to spend more money
Because of the value insurance, I relaxed my shopping budget
11.
Prejudice is increasing at present
  • 1strongly disagree
  • 2
  • 3
  • 4
  • 5strongly agree
The value insurance makes me more inclined to "buy now" rather than "wait a little longer”.
12.
  • Your monthly income range

13.
  • Are you a student at school

14.
  • The number of times you made online purchases in the past year

15.
  • Atmospheric susceptibility

  • 1strongly disagree
  • 2
  • 3
  • 4
  • 5strongly agree
I am easily influenced by the promotional atmosphere
I often place orders right after watching live streams
16.
  • Your age group

17.
  • Your gender

18.
  • Your educational background

19.
  • Your average daily Internet usage duration (x hours per day)

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