Questionnaire on Meituan’s Campus Food Delivery Competitiveness After Locker Launch

This questionnaire aims to assess Meituan’s competitive performance in the Chinese campus food delivery market after the deployment of contactless food delivery lockers. All data collected is for academic research only and will be kept strictly anonymous. It takes about 3 minutes to complete, please answer truthfully according to your actual usage experience.

本问卷旨在评估无接触外卖取餐柜投放后，美团在中国校园外卖市场的竞争表现。所有收集数据仅用于学术研究，严格保密匿名。填写时长约3分钟，请根据实际使用体验如实作答。

1. Have you ever used Meituan’s contactless food delivery lockers on campus? 你是否在校园使用过美团无接触外卖取餐柜?

Yes(Continue) 是（继续作答）No(Terminate)否（终止作答）

2. How often do you use Meituan campus food delivery? 你使用美团校园外卖的频率是?

Once a day or more 每天1次及以上3-5 times a week 每周3-5次1-2 times a week 每周1-2次Occasionally 偶尔使用

3. Which food delivery platforms do you usually use on campus? 你在校园常用的外卖平台有哪些?

Meituan美团Ele.me饿了么Other campus platforms 其他校园平台

4. When choosing a campus food delivery platform, what is your primary consideration?选择校园外卖平台时，你的首要考虑因素是?

Service convenience 服务便捷性Price 价格Delivery speed 配送速度Locker service 取餐柜服务

5. Compared with other platforms, will Meituan’s locker service improve your willingness to choose it? 相比其他平台，美团取餐柜服务是否提升你的选择意愿?

Greatly improved 大幅提升Slightly improved 小幅提升No change 无变化Reduced 降低

6. Do you think Meituan’s locker service is its core competitive advantage in the campus market? 你认为美团取餐柜服务是其校园市场核心竞争优势吗?

Agree 同意Neutral 中立Disagree 不同意

7. How does the locker service help Meituan compete with other platforms? (Multiple choice) 取餐柜服务如何帮助美团与其他平台竞争?（多选）

Contactless and safer 无接触更安全Fixed pickup point, no waiting 固定取餐点无需等待Food insulation 餐品保温More orderly delivery 配送更有序

8. Does the locker service make you more loyal to Meituan than other platforms? 取餐柜服务是否让你比使用其他平台更忠诚于美团?

Yes, very loyal 是，非常忠诚Relatively loyal 相对忠诚Neutral 中立Not loyal 不忠诚

9. Will you recommend Meituan to classmates because of the locker service? 你会因为取餐柜服务向同学推荐美团吗?

Definitely will 一定会Probably will 可能会Not sure 不确定Will not 不会

10. In your opinion, what is Meituan’s market share in campus food delivery? 你认为美团在校园外卖的市场份额如何?

Absolute leading 绝对领先Relatively leading 相对领先Equal to competitors 与对手持平Relatively backward 相对落后

11. How satisfied are you with Meituan’s overall competitiveness on campus? 你对美团校园整体竞争力的满意度是?

Very satisfied 非常满意Satisfied 满意General 一般Dissatisfied 不满意Very dissatisfied 非常不满意

12. Will you continue to use Meituan campus food delivery for a long time? 你是否会长期继续使用美团校园外卖?

Definitely will 一定会Probably will 可能会Depends on service 视服务而定Will not 不会

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