西贝餐饮预制菜看法民意调查问卷

This questionnaire is anonymous. All data is only used for research and analysis. Thank you for your honest answers.

本问卷匿名填写，仅用于调研分析，感谢如实作答。

Gender

您的性别？

Male 男性Female 女性

Age group

您的年龄段？

Under 18 18岁以下18–25 years old 18–25岁26–35 years old 26–35岁Over 45 years old 45岁以上

Personal monthly income level

您的个人月收入水平？

No income / Student 无收入（学生群体）Below 3000 yuan 3000元以下3000–6000 yuan 3000–6000元6001–10000 yuan 6001–10000元10001–15000 yuan 10001–15000元Over 15000 yuan 15000元以上

Personal monthly living expenses (For students)

您每月生活费大概为？

Below 1000 yuan1000元以下1000–1500 yuan1000–1500元1501–2000 yuan1501–2000元2001–2500 yuan2001–2500元Above 2500 yuan2500元以上

How familiar are you with Xibei, and have you dined there before?

您对西贝品牌了解及消费情况？

Never heard of it, no consumption experience从未听说，无消费Heard of it, no consumption experience听说过，未消费Dine in occasionally偶尔到店消费Dine in frequently经常到店消费

6. How did you learn about Xibei? (Multiple choices allowed)您了解西贝的渠道？

Offline stores / Commercial districts线下门店/商圈Short video platforms / Social media短视频、社交平台Recommendations from relatives and friends亲友推荐Meituan, Dianping and other review platforms美团、大众点评等平台Advertisements and promotions广告宣传Others其他

Have you heard of the Xibei pre-made dish public opinion incident?

您是否了解西贝预制菜舆论事件？

No knowledge at all完全不了解Heard a little about it略有耳闻Know the basic facts了解大致情况Fully aware of all details十分清楚细节

When dining out, do you pay attention to pre-made dishes?

外出就餐，您会关注是否为预制菜吗？

Always pay close attention每次都会关注Notice only when marked看到标注才留意Rarely care, focus on taste不太关注，注重口味Never care at all完全不在意

What is your attitude towards restaurants using pre-made dishes?

您对餐饮使用预制菜的态度？

Strongly opposed强烈排斥Quite concerned / Minded比较介意Neutral and acceptable中立接受Fully approved完全认可

10. What is your main reason for minding or rejecting pre-made dishes? (Multiple choices allowed) 您介意、排斥预制菜，最核心的底层原因是什么？

Worried about long-term dietary health risks担心长期吃，影响身体健康Think catering brands cut corners and reduce sincerity觉得品牌偷工减料，缺乏经营诚意The dining experience cannot meet psychological expectations破坏外出吃饭的仪式感和用餐体验Doubt the freshness and standardized storage process怀疑食材不新鲜、储存流程不规范Feel inconsistent with the brand’s original positioning和高端正餐品牌定位不匹配Other personal concerns其他原因

11.

What makes you accept or recognize the use of pre-made dishes in catering? (Multiple choices allowed)

您能够接受甚至认可餐饮使用预制菜，主要原因是？

Help shorten serving time and improve dining efficiency出餐更快，用餐更高效便捷Stable taste and standardized food production口味标准化，品质稳定统一Reasonable food safety supervision and guaranteed quality食品安全监管完善，品质有保障Cost-effective and affordable price advantage性价比更高，价格更加亲民Meet diverse dining needs and rich menu choices丰富菜品种类，满足多元用餐需求Other personal concerns其他原因

12.

What price difference between pre-made dishes and freshly-cooked dishes can you accept?

您可接受预制菜与现做菜的价格差异？

Pre-made dishes should be lower预制菜更低Same price for both价格相同Slight premium on pre-made dishes预制菜小幅溢价High premium on pre-made dishes预制菜高价溢价

13.

If pre-made dishes are sold at a lower price, would you fully trust the brand’s food quality management?

就算预制菜价格便宜，您会因此完全放心品牌的品控管理吗？

Still not at ease, quality is more important than price依然不放心，品质比价格更重要Basically trust, low price is reasonable for pre-made dishes基本放心，便宜就合理可以接受Need the brand to show real inspection reports first必须要看真实质检报告才敢放心It depends on the actual taste of the dishes要看实际菜品口感好不好再说

14. What concerns consumers most about Xibei’s pre-made dish incident? (Multiple choices allowed) 西贝预制菜事件，消费者最介意的问题是什么？

Failure to actively mark and inform customers未主动标注告知Overpriced dishes with low cost performance定价偏高、性价比低Perfunctory and delayed official response官方回应敷衍滞后Potential risks in food safety食品安全存在隐患Poor taste of pre-made dishes预制菜口感较差Others其他

15.

If Xibei clearly marks pre-made dishes / freshly-cooked dishes, how will your trust change?

若西贝明确标注预制菜/现做菜，您的信任度？

Significantly improved, willing to visit again明显提升，愿意光顾Slightly improved, keep a wait-and-see attitude小幅提升，保持观望No change at all没有变化No improvement, worse impression不会提升，印象变差

16.

What improvements do you suggest Xibei make? (Multiple choices allowed)

您认为西贝应如何改进？

Disclose ingredient information and quality control standards公开食材与品控信息Lower dish prices下调菜品价格Increase the proportion of freshly-cooked dishes增加现制菜品比例Open transparent kitchens and accept public supervision透明后厨，接受监督Improve after-sales service and feedback channels完善售后反馈渠道Launch preferential activities and promotions推出优惠活动Others其他

17.

Do you have any suggestions for Xibei’s future development?

对于西贝后续发展，您有哪些建议？

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