How Well Do You Konw Jingzhou‘s Intangible Heritage？
1.
Have you ever had learning or experience activities related to Chinese traditional culture?
A. Yes, I have long-term in-depth experience (e.g., long-term learning of Chinese martial arts/calligraphy/traditional crafts, regular participation in Chinese cultural events)
Yes, I have occasional shallow experience (e.g., attended Chinese traditional festival activities, took short-term Chinese culture courses, visited cultural museums)
No, I have never had any relevant learning or experience
2. How long have you lived in China for your study?
Less than 6 months
6 months – 2 years
2 – 5 years
More than 5 years
3. Your Chinese language proficiency
None
Basic (can understand and use a few daily words/phrases)
Intermediate (can hold simple daily conversations, read basic Chinese texts)
Advanced (fluent or near-fluent in daily and academic communication)
4. Have you heard of "Jingchu Intangible Cultural Heritage"? (It refers to traditional crafts, performing arts, folklore and other heritage items originating from Hubei Province, the core birthplace of Jingchu culture)
Yes, and I know some specific Jingchu ICH items
Yes, but I only know the name
No, I have never heard of it
5. Which of the following Jingchu ICH items have you heard of? (Select all that apply)
Chu-style lacquerware technique (traditional Hubei lacquer art with a history of over 2000 years)
Jingzhou Flower-drum Opera (local traditional opera from Jingzhou, Hubei)
Han Opera ＆ Chu Opera (classic traditional operas originating in Hubei)
D. Huangmei Opera (traditional opera with original roots in Huangmei County, Hubei)
E. Wudang Martial Arts (traditional kung fu from Wudang Mountain, Hubei)
F. Enshi Tujia Brocade (traditional weaving art of Tujia ethnic minority in Enshi, Hubei)
G. Hubei Paper-cutting (folk paper-cut art with distinctive Jingchu regional features)
H. Yingcheng Clay Pottery (traditional pottery making technique from Xiaogan, Hubei)
I. Bamboo Slip Making Technique (traditional craft of making ancient Chinese writing slips, a core heritage of Chu culture)
J. None of the above / I'm not sure
6. How interested are you in learning more about Jingchu ICH?
A. Very interested
B. Somewhat interested
C. Neutral
D. Not very interested
E. Not at all interested
7. Through which channels have you learned about Jingchu ICH? (Select all that apply; skip if you chose "No, I have never heard of it" in Question 6)
A. University courses / campus cultural activities / international student events
B. Museums / ICH exhibition halls / cultural centers in China
C. Short video platforms (Douyin/TikTok, Instagram Reels, YouTube Shorts, etc.)
D. Social media (WeChat, Weibo, Facebook, Twitter/X, etc.)
E. TV programs / documentaries
F. Tourist attractions in Hubei / cultural experience workshops
G. Introductions from Chinese friends, classmates or teachers
H. Books, newspapers, magazines or academic materialsI.
8. Have you ever participated in any Jingchu ICH experience activities? (e.g., handicraft workshops, opera watching/performance, cultural fairs, study tours to heritage sites, etc.)
A. Yes, many times
B. Yes, 1-3 times
C. No, but I am interested in participating
D. No, and I am not interested
9. If you have NOT participated in any Jingchu ICH activities, what are the main reasons? (Select all that apply)
A. I never knew such activities existed
Heavy academic tasks, no enough time
C. The activity venues are too far from my school/residence
D. No English/multilingual introduction and guidance for the activities
E. The activity fees are too expensive
F. I am not interested in the content
G. There are no relevant activities held in my city/university
10. What forms of Jingchu ICH content do you prefer the most? (Select all that apply)
A. Live immersive performances / cultural festivals
B. Short videos about craft making process or inheritors' stories
C. Cultural and creative products (souvenirs, daily design items with Jingchu ICH elements)
D. Offline exhibitions / interactive experience halls
E. ICH-themed animation, games or comics
F. Offline lectures / hands-on experience workshops
G. Bilingual (Chinese-English) books / picture albums / audio guides
11. In your opinion, what are the main problems in the current communication of Jingchu ICH for international audiences like international students? (Select all that apply)
A. Lack of systematic English/multilingual introduction materials
B. The content is too traditional and boring, not attractive to young people
C. Relevant information and activities are hard to access, with low online and offline exposure
D. Too much text description, lack of visual and interactive content
E. The content is not connected to modern life and popular culture
F. Few relevant activities are held in universities for international students
12. Would you be willing to share or recommend Jingchu ICH to your friends, family or on your social media?
A. Very willing
B. Willing, if there is suitable and easy-to-share content
C. Not very willing
D. Not willing at all
13. Which of the following support can help you better understand and engage with Jingchu ICH? (Select all that apply)
A. More English/multilingual translated materials and guided services
B. Free or low-cost offline experience workshops held in universities
C. Short, interesting and easy-to-spread short videos/animations
D. English-guided group tours to Jingchu ICH heritage sites and museums
E. ICH-themed campus activities for international students (cultural festivals, competitions, etc.)
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