中国消费者对国际个护品牌认知调查——以欧舒丹为例\nQuestionnaire

1. 您是否听说过“欧舒丹（L‘Occitane）”这个品牌? （单选）
Have you heard of the brand “L’Occitane”?
2. 您通过哪些渠道了解到欧舒丹? （多选）
Through which channels did you learn about L‘Occitane? (Select all that apply)
3. 您是否购买过欧舒丹的产品? （单选）
Have you ever purchased L’Occitane products?
4. 您购买过欧舒丹的哪些产品? （多选）Which L‘Occitane product categories have you purchased? (Select all that apply)
5. 您对欧舒丹产品的整体满意度如何? （单选，1-5分）
Overall, how satisfied are you with L’Occitane products? (1 = very dissatisfied, 5 = very satisfied)
6. 您认为以下哪些描述最符合您对欧舒丹的印象? （多选）
Which of the following descriptions best match your impression of L‘Occitane? (Select all that apply)
7. 以下关于欧舒丹品牌代言人的说法，您同意哪些?（多选）
This is a new question about celebrity endorsements.
8. 在护手霜品类中，您更倾向于购买以下哪类品牌? （单选）
In the hand cream category, which type of brand do you prefer?
9. 如果您在欧舒丹和某款国货护手霜之间选择，您认为欧舒丹需要改进哪些方面才会让您优先选择它? （多选） choosing between L‘Occitane and a domestic hand cream brand, what would L’Occitane need to improve for you to prefer it? (Select all that apply)
当您选购护手霜时，下列因素对您的重要程度如何？ （矩阵单选，1-5分）
When purchasing hand cream, how important are the following factors? (1 = not important, 5 = very important)
  • 1
  • 2
  • 3
  • 4
  • 5
价格 / 性价比 (Price / value for money)
品牌知名度 (Brand awareness)
产品功效（滋润/修护等） (Product efficacy: moisturising/repairing, etc.)
香氛 / 使用体验 (Fragrance / usage experience)
包装设计 / 礼赠价值 (Packaging design / gift value)
品牌代言人 / Brand endorser
11. 您是否愿意尝试本土新锐护手霜品牌（如润培、安野屋等）? （单选）Are you willing to try emerging domestic hand cream brands (e.g., Roinpu, Anyewu)?
您的性别：
您的年龄段：
问卷结束，感谢您的参与！
End of questionnaire. Thank you for your participation!
更多问卷 复制此问卷