The Influence of Adidas’ Brand Image on Customer Attraction and Customer Retention

Have you ever purchased Adidas products?

 How many times have you purchased Adidas products?

What is your gender?

What is your age?

Through which channel do you mainly learn about Adidas?

I think Adidas has a clear and easy-to-understand brand positioning.

 I can clearly feel that Adidas represents sport, professionalism and fashion.

 Compared with other sportswear brands, Adidas has distinctive brand characteristics.

Adidas’ brand image reduces my concerns when making a purchase decision.

 Adidas’ brand image attracts me to purchase the brand for the first time or continue purchasing it.

I think Adidas products have good quality and attractive design.

Adidas’ logo, product design and store image are highly recognizable.

I think Adidas pays attention to environmental protection, sustainable development or public welfare activities.

Adidas’ corporate social responsibility activities increase my favourable impression of and trust in the brand.

I am willing to continue purchasing Adidas products and recommend the brand to others.

In your opinion, which aspects should Adidas improve the most?

You may choose more than one option and add your own opinion.