This questionnaire is designed for the CSI202 Digital Consumers course final project. The aim is to investigate consumers’ purchase behaviour towards Uniqlo based on the Purchase Decision-Making Process theory. All data is anonymous, only used for academic research, and will be kept strictly confidential. Thank you for your sincere support.
1. What is your gender Male Female Other Prefer not to say
2. Which age group do you belong to Under 18 years old 18–25 years old 26–35 years old Above 35 years old
3. What is your current occupation Student Office worker Self-employed Others
4. What is the main reason for you to buy Uniqlo clothing Daily basic clothing demand Seasonal clothing replacement High-quality and comfortable fabric Fashion style and brand attraction
5. Where do you mainly get information about Uniqlo Social media (TikTok / Instagram / Facebook) Offline physical store Friends and family recommendation Official website and advertisement
6. Will you search for relevant reviews before buying Uniqlo products Always Sometimes Seldom Never
7. Will you compare Uniqlo with other fashion brands (ZARA, H&M) before purchase? Definitely yes Sometimes Rarely No
8. Which factor affects your evaluation of Uniqlo the most? Product price Fabric quality and comfort Fashion design Brand reputation
9. Do you think Uniqlo’s product price is acceptable? Very acceptable Acceptable Neutral Unacceptable
10. What is your main purchasing channel for Uniqlo? Offline physical store Official online store / App Third-party e-commerce platform Overseas purchasing
11. How satisfied are you with your Uniqlo purchasing experience? Very satisfied Satisfied Neutral Dissatisfied
12. Would you like to repurchase Uniqlo products in the future? Definitely will Probably will Not sure Will not
13. Will you recommend Uniqlo to your friends or relatives? Strongly recommend Will recommend Not sure Will not recommend