中国品牌在Shopee马来西亚平台营销效果调查问卷

尊敬的受访者（Dear Respondents）:
您好！本次问卷旨在研究小米（Xiao Mi）、完美日记（Perfect Diary）、名创优品（MINISO）三大中国品牌在Shopee马来西亚平台的营销效果与用户需求。所有问卷数据仅用于学术研究，严格保密您的个人信息，全程匿名填写，无需填写真实姓名。问卷预计占用您3-5分钟，请根据您的实际使用体验如实填写，感谢您的支持与配合！(Hello! This questionnaire aims to study the marketing effects and user needs of three Chinese brands, Xiaomi (Xiao Mi), Perfect Diary, and MINISO, on the Shopee Malaysia platform. All questionnaire data is only used for academic research, your personal information will be strictly kept confidential, and the entire process is anonymous, so there is no need to fill in your real name. The questionnaire is expected to take you 3-5 minutes, please fill in truthfully according to your actual usage experience, thank you for your support and cooperation!)
一、受访者基本信息（可选择性填写，全程匿名）(I. Respondent's Basic Information (Optional, Anonymous Throughout))
1. 您的性别（Your Gender）:
2. 您的年龄（Your Age）:
3. 您的宗教信仰（可选）（Your Religion (Optional)）:

二、Shopee平台使用及品牌选择（II. Shopee Platform Usage and Brand Selection）

4. 您使用Shopee马来西亚平台的频率（How often do you use the Shopee Malaysia platform?）:
5. 您是否在Shopee马来西亚平台购买过以下中国品牌的产品?（可多选）(Have you purchased products from the following Chinese brands on the Shopee Malaysia platform? (Multiple choices allowed)):
6. 您了解所选品牌的主要渠道（可多选）(The main channel through which you know the selected brand(s) (Multiple choices allowed)):
三、小米（Xiao Mi）专项调查(III. Xiaomi (Xiao Mi) Special Survey
7. 您对小米产品的质量满意度（1分=非常不满意，5分=非常满意）(Your satisfaction with the quality of Xiaomi products (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
8. 您认为小米产品是否适配马来西亚的高温潮湿气候?(Do you think Xiaomi products are suitable for the hot and humid climate in Malaysia?):
9. 您对小米的价格满意度（1分=非常不满意，5分=非常满意）(Your satisfaction with Xiaomi's prices (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
10. 您对小米的物流配送速度满意度（1分=非常不满意，5分=非常满意）(Your satisfaction with Xiaomi's logistics and delivery speed (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
11. 您对小米Shopee店铺的运营满意度（如商品详情、客服响应）(Your satisfaction with Xiaomi's Shopee store operation (e.g., product details, customer service response)):
12. 您是否会因小米的促销活动（如大促、优惠券）购买其产品?(Will you buy Xiaomi products because of its promotional activities (e.g., big sales, coupons)?):
13. 您认为小米产品的差异化程度（与其他3C品牌相比）(Your opinion on the differentiation of Xiaomi products (compared with other 3C brands)):
14. 您对小米的整体满意度（1分=非常不满意，5分=非常满意）(Your overall satisfaction with Xiaomi (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
四、完美日记（Perfect Diary）专项调查(IV. Perfect Diary Special Survey 
15. 您对完美日记彩妆产品的质量满意度（1分=非常不满意，5分=非常满意）(Your satisfaction with the quality of Perfect Diary makeup products (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
16. 您认为完美日记彩妆的持妆、防水性能是否适配马来西亚的高温潮湿气候?(Do you think the long-lasting and waterproof performance of Perfect Diary makeup is suitable for the hot and humid climate in Malaysia?):
17. 您是否关注完美日记产品的清真（Halal）认证?(Do you pay attention to the Halal certification of Perfect Diary products?):
18. 您对完美日记的价格满意度（1分=非常不满意，5分=非常满意）(Your satisfaction with Perfect Diary's prices (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
19. 您对完美日记的物流配送速度满意度（1分=非常不满意，5分=非常满意）(Your satisfaction with Perfect Diary's logistics and delivery speed (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
20. 您是否会因完美日记的KOL推荐、直播带货购买其产品?(Will you buy Perfect Diary products because of its KOL recommendations or live streaming?):
21. 您认为完美日记产品的外观设计、潮流度是否符合您的需求?(Do you think the appearance design and trendiness of Perfect Diary products meet your needs?):
22. 您对完美日记的整体满意度（1分=非常不满意，5分=非常满意）(Your overall satisfaction with Perfect Diary (1 point = Very Dissatisfied, 5 points = Very Satisfied)):

五、名创优品（MINISO）专项调查(V. MINISO Special Survey

23. 您对MINISO产品的质量满意度（1分=非常不满意，5分=非常满意）(Your satisfaction with the quality of MINISO products (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
24. 您认为MINISO产品的实用性、耐用性是否满足日常需求?(Do you think the practicality and durability of MINISO products meet daily needs?):
25. 您对MINISO的价格满意度（1分=非常不满意，5分=非常满意）(Your satisfaction with MINISO's prices (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
26. 您对MINISO的物流配送速度满意度（1分=非常不满意，5分=非常满意）(Your satisfaction with MINISO's logistics and delivery speed (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
27. 您对MINISO Shopee店铺的运营满意度（如商品详情、客服响应）(Your satisfaction with MINISO's Shopee store operation (e.g., product details, customer service response)):
28. 您是否会因MINISO的促销活动（如折扣、组合套餐）购买其产品?(Will you buy MINISO products because of its promotional activities (e.g., discounts, combination packages)?):
29. 您认为MINISO产品的款式多样性、更新速度如何?(What do you think of the variety and update speed of MINISO products?):
30. 您对MINISO的整体满意度（1分=非常不满意，5分=非常满意）(Your overall satisfaction with MINISO (1 point = Very Dissatisfied, 5 points = Very Satisfied)):
六、综合建议（Optional）
31. 您认为中国品牌在Shopee马来西亚平台最需要改进的地方(What do you think the selected brand(s) need to improve most on the Shopee Malaysia platform?):
问卷结束，再次感谢您的支持与配合！(Questionnaire ended, thank you again for your support and cooperation!)
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