你好！本问卷旨在了解你对城市公共环境中各种语言标牌、路牌、广告（语言景观）的关注情况，以及你如何通过这些文字理解中国文化和社会规则。调查结果仅用于教学研究与改进课程设计，请根据你的真实感受作答。感谢你的配合！
第一部分:学习者的基本情况 1. 1.Nationality: _______________ 2.HSK Level 3.Length of Stay in China 4.你平时走在路上，会主动看路边的中文招牌、广告或指示牌吗?When you walk down the street, do you actively look at Chinese shop signs, advertisements, or directional signs?
○ 从不看 Never look ○ 只看英语部分 Only look at the English part ○ 偶尔看中文 Occasionally look at the Chinese ○ 经常仔细看中文 Often look at the Chinese carefully
第二部分:居住区的标牌 Part 2: Signs in Residential Areas 场景介绍: 这里有很多老房子，还有人住在里面。你会看到一些标牌。 Setting: Old residential area in Cicheng Ancient County. Many old houses here are still lived in. You see the following signs.
5.在一座老房子门口 ，你看到四个字:“积善之家”。你觉得这家人最想表达什么?At the entrance of an old house , you see four characters: "" . What do you think the family wants to express?
A. 我们家喜欢做好事、帮助别人。Our family likes to do good things and help others. B. 我们家非常有钱、地位很高。Our family is very rich and has high status. C. 这是商店的名字，不是住家。This is a shop name, not a home.
6.一座老房子 的墙上有一块石头，上面写着:“泰山石敢当”。你觉得这个东西的作用是什么?On the wall of an old house , there is a stone inscribed with "泰山石敢当( tài shān shí ɡǎn dānɡ)" . What do you think is the most likely meaning?
A. 给路过的人指示方向。To show directions to passersby. B. 保护家里平安、赶走不好的东西。To protect the home and drive away bad things. C. 告诉大家这座山的名字。To tell people the name of this mountain.
7.这里有一口古井 ，旁边牌子上写着“董孝子井”。另一口井叫“三娘教子井”。你觉得这些名字反映了慈城的什么特点?Here there is an ancient well with a sign reading " 董孝子井( dǒnɡ xiào zǐ jǐnɡ)" , Another well is called "三娘教子井( sān niánɡ jiào zǐ jǐnɡ)" . What do these names reflect about Cicheng?
A. 慈城这个地方有很多井。Cicheng has many wells. B. 慈城人重视孝顺父母和家庭教育。People in Cicheng value filial piety and family education. C. 慈城以前用这些井来卖水。In the past, these wells were used to sell water.
8.居民区 墙上贴着一个标语:“邻里和睦，共建文明”。如果你和邻居有一点小矛盾，你觉得最合适的做法是:On a residential wall there is a slogan: "邻里和睦，共建文明( lín lǐ hé mù，ɡònɡ jiàn wén mínɡ)" ,If you have a small conflict with a neighbor, what do you think is the most appropriate way to handle it?
A. 不理他，尽量保持距离。 Ignore him and keep distance. B. 找社区工作人员或主动沟通。Seek community staff or communicate proactively. C. 在网上说他的坏话。Speak ill of him online.
第三部分:商业区的标牌 Part 3: Signs in Commercial Areas Setting: A busy commercial street with many restaurants, shops, and cultural creative stores.
9.一家小吃店 的招牌上写着:“慈城年糕——上过央视”。你觉得老板写“上过央视”想表达什么?A snack shop sign reads: “". What does the owner want to express by writing “”?
A. 这家店开在中央电视台附近。This shop is near the CCTV building. B. 年糕好吃有名，电视台报道过。The rice cake is delicious and famous, reported by TV. C. 年糕只卖给中央电视台的人。The rice cake is only sold to CCTV staff.
10.你看到两家店的名字 :一家叫“甬浩轩”，另一家叫“走马楼·溪上”。你觉得这两个名字有什么共同点?You see two shop names : “ 甬浩轩( yǒnɡ hào xuān)” and “ 走马楼·溪上( zǒu mǎ lóu · xī shànɡ)”. What do these two names have in common?
A. 都很有传统文化感觉，像江南老店。Both have a traditional cultural feel, like old Jiangnan shops. B. 都是卖快餐、速食的餐厅。Both are fast food restaurants. C. 都是很现代、很时尚的名字。Both are very modern and fashionable names.
11.一家文创店 的墙上写着:“把慈城带回家”。你觉得这句话最想表达的意思是:On the wall of a cultural creative shop , it says:“ 把慈城带回家( bǎ cí chénɡ dài huí jiā)”. What is the most likely meaning of this phrase?
A.你可以把整个慈城搬走。 You can move the whole town of Cicheng away. B. 你可以买纪念品，带走美好回忆。You can buy souvenirs and take happy memories home. C. 慈城是一座可以住的房子。 Cicheng is a house you can live in.
第四部分:景点区的标牌 Part 4: Signs in Scenic Areas Setting: These places have many historical buildings and signs (Confucius Temple, Ancient County Government Office, Cihu Lake, etc.)
12.在孔庙 门口有一块石碑，上面写着:“文武官员军民人等至此下马”。这句话是什么意思?At the entrance of the Confucius Temple , a stone tablet reads: “ 文武官员军民人等至此下马( wén wǔ ɡuān yuán jūn mín rén děnɡ zhì cǐ xià mǎ)” . What does this mean?
A. 到了这里，不管你是谁，都要下马或下轿，表示尊重孔子。 No matter who you are, you must dismount to show respect to Confucius. B. 这里有马可以出租，方便游客骑马游览。 Horses are available for rent here for tourists to ride. C. 只有军人和政府官员可以进去。Only soldiers and government officials can enter.
13.古县衙 里面有一块石碑，刻着三个字:“公生明”。你觉得是什么意思?Inside the Ancient County Government Office , a stone tablet has three characters: “公生明( ɡōnɡ shēnɡ mínɡ)” . What do you think this means?
A. 做事公平才能看清真相，这是古代官员的原则。Fairness helps see the truth; this was an ancient official’s principle. B. 公共场所保持明亮，不要黑暗。Public places should be kept bright, not dark. C. 这是一个人的名字。This is a person’s name.
14.景点里的指示牌 用了书法和繁体字。你觉得这样做的最主要目的是:Directional signs in the scenic area use calligraphy and traditional Chinese characters. What is the main purpose of this design?
A. 让游客更难读懂上面的信息。To make it harder for tourists to read. B. 让景点看起来更有历史感、更庄重。To make the site look more historical and solemn. C. 证明这个景点是私人财产。 To prove this scenic area is private property.
15.一个警示牌 上写着“请勿攀登”，另一个写着“严禁攀登”。你觉得写“严禁”的人，最可能是谁?One warning sign says “ 请勿攀登( qǐnɡ wù pān dēnɡ)”, another says “ 严禁攀登( yán jìn pān dēnɡ)” . Who is most likely to be the author of the sign with “ 严禁( yán jìn）”?
A. 一个普通的导游或志愿者。A regular tour guide or volunteer. B. 政府或景区的管理部门。The government or scenic area management. C. 旁边卖东西的小商贩。A nearby street vendor.
第五部分:不同地方的标牌应该不一样 Part 5: Signs Should Be Different in Different Places 16. 下面三句话，你觉得它们最可能出现 在哪种地方?（请将字母填入括号）Below are three phrases. Where do you think each is most likely to appear ?
请垃圾分类，爱护家园( qǐnɡ lā jī fēn lèi ， ài hù jiā yuán) 千年慈城，耕读传家( qiān nián cí chénɡ ， ɡēnɡ dú chuán jiā) 全场八折，欲购从速( quán chǎnɡ bā zhé ， yù ɡòu cónɡ sù)
17.如果你在一个安静的居住区 ，看到一户人家的大门上贴着“进店有赏”（意思是进店就有奖励）的广告 ，你会感觉:If you are in a quiet residential area and see an advertisement saying “ 进店有赏( jìn diàn yǒu shǎnɡ)” (Enter the shop for a reward) posted on someone‘s gate, how would you feel?
A. 很正常，没什么问题。 Very normal, no problem. B. 有点奇怪，商业广告不应该出现在别人家门口。A bit strange; commercial ads should not appear at someone’s doorstep. C. 很开心，说明这里有活动。 Very happy; it means there is an event here. D. 不知道，没感觉。 I don‘t know, no feeling.