一，基本信息basic information 1. 您是否玩过米哈游旗下任意游戏？Have you ever played any game developed by miHoYo / HoYoverse
是yes 否no
2. 你玩过米哈游的哪个游戏 多选1－6个which one have you played?（multiple1－6） 原神genshin impact 崩坏：星穹铁道Honkai: Star Rail 绝区零Zenless Zone Zero 崩坏三Honkai Impact 3rd 未定事件簿Tears of Themis 其他others
3. 您的游戏时长Gaming Duration 3个月内below 3 months 3-12个月3－12months 1-3年 1－3years 3年以上 over 3 years
4. 您的年龄 your age 18以下below 18 18-22 23-25 26-30 31及以上 31 and more
二，产品策略product strategy 5. 您选择米哈游游戏的最主要原因（限选 3 项）Main reasons for choosing HoYoverse games (maximum 3 choices) 画面/美术品质Visuals / Art Quality 角色设计/配音Character Design ＆ Voice Acting 剧情/世界观Story ＆ Worldview 玩法与操作Gameplay ＆ Controls 音乐/视听体验Music ＆ Audio-visual Experience 版本更新稳定与优化Stable updates ＆ game optimization 多端跨平台（端游，手游，PS等）Multi-platform support (PC, mobile, PS, etc.) 朋友推荐Recommendation from friends
6. 您最喜欢的米哈游内容形式Your favorite HoYoverse content formats 主线与支线剧情所带来的涵盖npc的人物刻画Character portrayals of NPCs in main ＆ side storylines 角色pv与短片Character PVs ＆ Short Films 活动玩法Event Gameplays 音乐/OST music/OST 二创以及周边（谷子，吧唧，立牌等）Fan creations ＆ merchandise (acrylic stands, badges, etc.)
三、定价pricing strategy 7. 您在米哈游游戏中的付费情况Your spending status in HoYoverse games （1－5） 零氪玩家F2P player (No in-game purchases) 月卡/纪行（30/68/128）Monthly Card/Battle Pass (30/68/128) 首充/小礼包First-time recharge / mini gift packs 氪金抽卡/角色皮肤Gacha pulls / character skins 周边（谷子，吧唧，立牌等）Merchandise (goods, badges, acrylic stands, etc.)
8. 您认为氪金程度压力大不大 do you trouble in paying 偏高，压力大Relatively high, high spending pressure 略高，但可接受Slightly high, but acceptable 合理 reasonable 偏低Relatively low
四，推广promotion strategy 9. 您通常通过哪些渠道了解到米哈游的游戏产品及相关活动？（可多选）Which channels do you usually learn about miHoYo's game products and related activities? (Multiple choice) 社交平台（抖音、微博、B站、小红书等）Social platforms (Douyin, Weibo, Bilibili, Xiaohongshu, etc.) 游戏社区/论坛（NGA、TapTap、贴吧等）Game communities/forums (NGA, TapTap, Tieba, etc.) 朋友/同学推荐Recommendations from friends/classmates 线下广告（商场、地铁、展会等）Offline advertisements (malls, subways, exhibitions, etc.) 直播平台（游戏直播、主播推荐）Live streaming platforms (game live streams, streamer recommendations) 其他Others
10. 哪种推广形式最能吸引您关注米哈游的游戏新品或福利活动？Which promotion form can most attract you to pay attention to miHoYo's new games or welfare activities? 游戏实机演示/剧情宣传片Game actual gameplay demo/plot promotional video 限定福利、抽奖活动推广Limited benefits, lottery activity promotion 知名主播/UP主试玩测评Trial play and review by famous streamers/UP owners 跨界联名、IP联动宣传Cross-border co-branding and IP linkage promotion 线下漫展、线下活动体验Offline comic exhibitions and offline activity experience
五，渠道place strategy 11. 中文：您主要通过哪些渠道下载/购买米哈游的游戏产品？（可多选）Which channels do you mainly use to download/purchase miHoYo's game products? (Multiple choice) 手机官方应用商店（iOS App Store、安卓应用市场）Official mobile app stores (iOS App Store, Android app markets) 米哈游官方官网/官方客户端miHoYo official website/official client 第三方游戏平台（TapTap、好游快爆等）Third-party game platforms (TapTap, Haoyoukuaibao, etc.) 主机平台（PS、Switch等）Console platforms (PS, Switch, etc. PC端Steam/Epic等游戏商城PC game stores such as Steam/Epic
12. 您认为米哈游游戏的线下体验/购买渠道（如线下门店、展会周边售卖）便捷度如何？What do you think of the convenience of miHoYo's game offline experience/purchase channels (such as offline stores, exhibition merchandise sales)? 非常便捷，线下渠道覆盖广Very convenient, with a wide coverage of offline channels . 比较便捷，偶尔能找到相关线下渠道Relatively convenient, can find relevant offline channels occasionally C一般，很少接触到线下渠道Average, rarely exposed to offline channels 不便捷，线下渠道覆盖极少Inconvenient, with very little coverage of offline channels 从未接触过线下相关渠道Never exposed to relevant offline channels
综合建议Comprehensive suggestions 13. 您认为米哈游最核心竞争力What do you think is miHoYo's core competitive advantage 产品品质Product quality 剧情与 IP Storyline ＆ IP 定价与福利Pricing ＆ benefits 推广与出圈Promotion ＆ viral popularity
14. 您对米哈游产品、定价，推销，渠道的建议（开放题）Your suggestions on miHoYo's products and pricing，promotion and place (open-ended question)