Research Questionnaire on SHEIN Live Streaming Operation in the United States

Thank you for participating in this survey. The purpose is to understand your views and experiences regarding SHEIN's live streaming operations in the United States. Your responses are important to us. Please answer the following questions truthfully based on your actual situation.

1. Your age group

18–2425–3031–35

2. Your gender

FemaleMaleOther

3. How often do you watch SHEIN US live streams

Less than once a weekOnce a week2-3 times a week4-5 times a week6 or more times a week

4. Which platform do you usually watch SHEIN US live streams on

TikTokSHEIN AppBoth

5. What content do you like most in SHEIN US live streams

Fashion stylingFlash salesThemed content

6. Do you think the host’s style is attractive

1 - Not attractive at all

5 - Very attractive

7. Have you purchased products from SHEIN live streams

YesNo

8. What factors influence your purchase decision in SHEIN live streams

PriceStyleHostInteraction

9. Are you satisfied with SHEIN’s live streaming overall

1 - Very dissatisfied

5 - Very satisfied

10. What improvements do you want for SHEIN US live streaming operations

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