What Drivers Want: A Study on Car Choice and the Environment

Hello! We are exploring what people think about cars and the environment. This short questionnaire takes around 4–5 minutes. Your answers will be kept anonymous and used for university research only. Please answer honestly – there are no right or wrong answers.
1. Age range
2. Gender
3. Yearly household income before tax
4. Have you heard of the following vehicle types before today?
  • No, I have not heard of this
  • Yes, I have heard of it
  • Yes, I know quite a bit about it
Fully electric car (no petrol engine at all)
Plug-in hybrid (electric + petrol, you can charge it)
Standard hybrid (electric + petrol, no need to plug in)
5. Do you or any close family member work in the car industry?
6. Do you intend to buy a new car in the next 3 years?
7. Do you agree with each statement below?
  • Strongly Disagree
  • Disagree
  • Not Sure
  • Agree
  • Strongly Agree
The problem of global warming concerns me personally.
When fuel prices go up, I rethink what car I would buy.
I am OK with spending extra on a car that is kinder to the environment.
Electric cars today are dependable enough for normal daily driving.
8. What are the top THREE things you look for when buying a car?
9. Below are five different car ideas. You have 100 points to split between them. Put more points on the ones you would be more likely to buy. All points must add up to 100.
10. For an electric car, the shortest range you would accept on one charge is
11. Which of these do you use to find out about cars?
12. You said you use short video apps. Roughly how often have you watched car videos on them in the last month?
13. If you are willing to be contacted about a follow-up study, please write your email address here. This is optional.
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