This questionnaire is for academic research purposes. I'm a sophomore, aiming to collect insights into Suntory Oolong Tea’s product lines and pricing strategies. All your answers will be kept strictly confidential. The survey will take roughly three minutes to complete. Thank you for your participation and support!
这份问卷用于学术研究使用，我是大二的学生，为了调查三得利乌龙茶品牌的产品与价格策略的相关信息。您的回答会受到保密，大概需要三分钟，感谢您的参与！
1. Your gender 您的性别： Female 女 Male 男
2. Your age group 您的年龄段：
Under 18 years old 18岁以下 18–24 years old 18–24岁 25–30 years old 25–30岁 Over 31 years old 31岁以上
3. What types of Suntory Oolong Tea products interest you? (single choice)
您感兴趣的三得利乌龙茶产品类型是？（单选）
Classic unsweetened oolong tea 经典无糖乌龙茶 Low‑sugar oolong tea 低糖乌龙茶 Flavored oolong tea drinks (fruit flavor etc.) 风味乌龙茶饮品（果味等） Large‑capacity family pack 大容量家庭装 Others 其他
4. Reasons for your purchase (single choice)
吸引您购买的原因（单选）：
Good taste & flavor 口感风味佳 Zero sugar & healthy 0糖健康无负担 Cost‑effective 性价比高 Brand reputation 品牌口碑好 Others 其他
5. Main purpose of buying Suntory Oolong Tea? (single choice)
购买三得利乌龙茶的主要用途是？（单选）
Daily personal drinking 日常个人饮用 Relieve greasy after meals 餐后解腻 Making homemade drinks/mixers 自制饮品、调酒基底 Sharing with friends & family 亲友分享 Others 其他
6. How do you think of the product pricing?(single choice)
您认为产品定价如何？（单选）
Low 偏低 Reasonable 合理 Slightly high 略高 Too high 过高
7. Acceptable price for a single bottle (single choice) 单瓶饮品可接受的价格？（单选）
Under 5 yuan 5元以内 5–8 yuan 5–8元 9–12 yuan 9–12元 Over 12 yuan 12元以上
8. Which channel do you usually buy Suntory Oolong Tea products? (single choice)
您最常选择购买三得利乌龙茶的渠道是？（单选）
Online (e‑commerce / official store / group buying) 线上渠道（电商/官方旗舰店/团购） Offline (supermarket / convenience store / vending machine) 线下渠道（超市/便利店/自动贩卖机） Both 两者都会
9. What is the main reason for you to choose this shopping channel? (multiple choice)
您选择该渠道的主要原因是？（多选）
Convenient ＆ time‑saving 购买便捷 Complete product range 品类齐全 Preferential price ＆ promotions 价格优惠、活动多 Able to get products immediately 可即时取货
10. How do you know about Suntory Oolong Tea? (multiple choice)
您通过什么渠道了解到三得利乌龙茶？（多选）
Social media & short videos 社交媒体、短视频平台 Offline store display & advertising 线下门店陈列、广告 Recommendation from friends & relatives 亲友推荐 Brand co‑branding & cross‑border collaborations 品牌联名、跨界合作 Others 其他
11. Would you buy products because of co‑branding campaigns? (single choice)
您是否会因为联名活动购买产品？（单选）
Definitely yes 一定会 Sometimes 偶尔会 Hardly ever 基本不会 Never 完全不会
12. What new products do you expect Suntory Oolong Tea to launch in the future? (within 50 words)
您希望三得利乌龙茶未来推出哪些新产品？（50字以内）
13. What suggestions do you have for Suntory Oolong Tea’s future marketing strategies? (within 50 words)
您对三得利乌龙茶未来的营销策略有什么建议？（50字以内）