BYD New Energy Vehicle Sales Survey
Q1. Your gender:
Male
Female
Q2. Your age group:
18-24
25-30
31-40
41-50
Over 50
Q3. Your highest level of education:
High school / Technical secondary school or below
Associate degree
Bachelor's degree
Master's degree or above
Q4. Your occupation type:
Corporate employee
Corporate manager
Professional / Technical staff (IT / Engineering / R&D / Medical, etc.)
Civil servant / Public institution employee
Freelancer / Self-employed
Student
Retired
Other
Q5. Your annual household pre-tax income (including salary, bonuses, investment returns, and all other sources):
Below 100,000 RMB
100,000 - 200,000 RMB
200,000 - 350,000 RMB
350,000 - 500,000 RMB
500,000 - 800,000 RMB
Above 800,000 RMB
Q6. The city tier where you normally reside:
First-tier city (Beijing, Shanghai, Guangzhou, Shenzhen)
New first-tier city (Hangzhou, Chengdu, Wuhan, Nanjing, etc.)
Second-tier city
Third-tier city or below
Overseas
Q7. How long have you been working?
Q8.On average, how many hours do you work per day?
Q9.How many children do you have?
Q10. Do you currently own a private car?
Yes, one car only
Yes, two or more cars
No, my household does not own a car yet
Q11. Among the vehicle(s) you own, is there a new energy vehicle (including pure electric / plug-in hybrid)?
Yes, I already own a new energy vehicle
No, all are internal combustion engine vehicles
Not applicable, currently no car
Q12. What is your current car purchasing status?
A. I have purchased a BYD new energy vehicle (including pure electric / plug-in hybrid)
B. I haven't purchased yet, but plan to buy a car within a year, and BYD is within my consideration
Q13. [Owners only] Which powertrain type did you purchase?
Pure Electric (EV)
Plug-in Hybrid (DM-i / DM-p)
Other
Q14. [Owners only] When did you take delivery of your vehicle?
Within the last 1 month
1-3 months ago
3-6 months ago
6-12 months ago
Over 1 year ago
Q15. [Owners only] Which series does your purchased model belong to?
Dynasty Series (Han, Tang, Song, Qin, Yuan, etc.)
Ocean Series (Seal, Dolphin, Destroyer 05, Frigate 07, etc.)
Denza
Fangchengbao
Yangwang
Other
Q16. What is your car purchase budget (or final transaction price) roughly within?
Below 100,000 RMB
100,000 - 150,000 RMB
150,000 - 200,000 RMB
200,000 - 250,000 RMB
250,000 - 350,000 RMB
Above 350,000 RMB
Q17. Before purchasing, through which online channels did you mainly learn about BYD models? (Select all that apply)
BYD official website / BYD Auto APP / Mini-program
Vertical auto platforms (Dongchedi, Autohome, Yiche, etc.)
Short video platforms (Douyin, Kuaishou, Bilibili, etc.)
Social media platforms (Xiaohongshu, Weibo, WeChat Video Channel, etc.)
Search engines / News and information
Live-streaming e-commerce / Key opinion leader recommendations
Learned directly from offline dealership / mall showroom
Recommendations from family and friends
Other
Q18. Have you ever used the BYD official APP or mini-program to "book a test drive" or "request an online quote"?
Yes, and the experience was smooth
Yes, but I encountered lag or slow response
No, I have not used it
Q19. How did you first make contact with a BYD sales consultant?
Visited an offline dealership / mall showroom on my own initiative
Sales proactively contacted me after I left my information on the official website / APP / mini-program
Received a phone call or SMS invitation from the dealership
Left my information at an auto show / pop-up event
Friend recommended and introduced the sales consultant
Other
Q20. Have you received an unsolicited phone call or WeChat contact from a BYD dealership? If so, how was the experience?
I have not received any unsolicited contact
I received contact, the script was professional and the attitude was friendly
I received contact, the experience was average
I received contact, the script was rigid or it was an excessive disturbance
Q21. How would you rate the overall convenience of BYD's online car viewing, information-leaving, and consultation process? (1 = Very inconvenient, 5 = Very convenient)
Very inconvenient
1
2
3
4
5
Very convenient
Q22. What type of store did you visit?
Brand direct-operated store / 4S dealership
Mall-based urban showroom
Auto show / pop-up event booth
Other
Q23. How satisfied were you with your first impression upon entering the store — the showroom environment, lighting, and vehicle placement? (1 = Very dissatisfied, 5 = Very satisfied)
Very dissatisfied
1
2
3
4
5
Very satisfied
Q24. In what state were the display cars typically in the showroom?
All vehicles were powered on, and free interaction with the infotainment system and space was allowed
Most vehicles could be powered on for experience, a few were locked
Only static exterior viewing was allowed, entry into vehicles was not possible
Don't remember / Didn't notice
Q25. After you entered the store, did a staff member proactively greet you and ask about your needs within one minute?
Yes, greeted immediately
Yes, but I had to wait a little while
No, no one took the initiative to receive me; I had to find someone myself
Staff were busy when I entered, which is understandable
Q26. While waiting or looking at cars, did the showroom proactively offer beverages or guide you to a rest area?
Yes, proactively offered and there was a rich variety
Yes, proactively offered basic beverages
Yes, but I had to ask for it myself
No, did not provide any
Did not pay attention to this
Q27. Considering the overall store environment, atmosphere, and timeliness of reception, how would you rate your overall comfort level for this first impression? (1-5 points)
Very uncomfortable
1
2
3
4
5
Very comfortable
Q28. How would you rate the sales consultant's grooming, attire, and the attitude shown in their initial greeting? (1-5 points)
Very dissatisfied
1
2
3
4
5
Very satisfied
Q29. Did the sales consultant ask you in detail about your driving scenarios, family members, range requirements, etc., to understand your true needs? (1 = Did not ask at all, 5 = Asked very thoroughly)
Not asked at all
1
2
3
4
5
Very detailed
Q30. How would you rate the sales consultant's professionalism regarding technical knowledge of the vehicle's three-electric system (battery, motor, electronic control), range, and intelligent driving assistance? (1-5 points)
Very dissatisfied
1
2
3
4
5
Very satisfied
Q31. When you mentioned competitor models, was the sales consultant's response objective and fair, rather than purely belittling rivals?
Completely derogatory
1
2
3
4
5
Very objective
Q32. During the communication, did you feel any pressure from "forcefully recommending a higher trim" or "bundled purchases of accessories or insurance"? (1 = No pressure at all, 5 = Extreme pressure)
Not stressed at all
1
2
3
4
5
Very stressed
Q33. How patient and clear was the sales consultant in answering your various questions (e.g., battery degradation, charging convenience)? (1-5 points)
Very impatient
1
2
3
4
5
Very patient
Q34. After you left the store, did the sales consultant's follow-up method and frequency feel appropriate to you?
Very appropriate, information was effective and frequency was suitable
Slightly too much follow-up, but still acceptable
Excessive follow-up, causing annoyance
Almost no follow-up
I placed an order on the spot and did not experience post-visit follow-up
Q35. Did you arrange for a test drive/ride during this car purchasing process?
Yes
No
Q36. Was the vehicle you actually test-driven the exact configuration version you intended to purchase, or a very close powertrain version?
Exactly the same
Different configuration, but the same powertrain type
Only a low-spec or non-representative model was provided
Q37. Was the first purchase quotation provided by the sales consultant clear and transparent, with all fees listed completely?
Very vague
1
2
3
4
5
Very clear
Q38. Did the sales consultant proactively inform you of all the benefits you were eligible for, such as trade-in subsidies, charging subsidies, local consumption vouchers, etc.?
Yes, informed
No, not informed
Q39. How satisfied are you with the introduction and charging method for value-added services such as insurance, license plate registration, and extended warranty? (1-5 points)
Very dissatisfied
1
2
3
4
5
Very satisfied
Q40. Was the actual delivery date of your vehicle consistent with the timeline promised by the sales consultant?
Delivered earlier than promised
Delivered on time
Delayed 1-7 days
Delayed 1-2 weeks
Delayed more than 2 weeks
Q41. How satisfied were you with the cleanliness of the vehicle's exterior and interior, and the state of charge / fuel level upon delivery? (1-5 points)
Very dissatisfied
1
2
3
4
5
Very satisfied
Q42. During the delivery process, how satisfied were you with the thoroughness of the staff's explanation on vehicle functions, maintenance, APP binding, roadside assistance contact, and other matters?
Very dissatisfied
1
2
3
4
5
Very satisfied
Q43. Did the dealership prepare a ceremonial delivery experience for you (e.g., flowers, balloons, dedicated photo-taking, etc.)? How would you rate this experience? (1-5 points)
Very dissatisfied
1
2
3
4
5
Very satisfied
Q44. After taking delivery, did the dealership immediately create a dedicated after-sales service group for you, or clearly inform you of the after-sales contact person? (1 = Not at all, 5 = Proactively created a group and explained in detail)
Not told at all
1
2
3
4
5
Very detailed
Q45. Within a period after taking delivery, did you receive any follow-up care from the sales consultant or dealership (e.g., usage inquiries, event invitations)?
Yes, received considerate follow-ups multiple times
Yes, but it was only a routine/procedural follow-up
No, never received any
I just took delivery recently and haven't reached the follow-up period yet
Q46. How likely are you to recommend BYD's car purchasing experience to family and friends?
Will definitely not
1
2
3
4
5
Will definitely
Q47. Please rate your overall experience with the BYD car purchase process and after-sales service.
Overall rating
0
100
Q48. What are the main reasons you ultimately chose BYD (or considered it as your top choice)? (Select all that apply)
Three-electric technology / Safety (e.g., Blade Battery)
Solid range / Low energy consumption
Design aesthetics and space performance
Intelligent cockpit and driving assistance
Cost-effectiveness and promotional offers
Professionalism of sales staff service
Recommendation from family and friends
Relatively short delivery waiting time
Brand identity
Convenience of charging network
Other
Q49. Which other new energy brands did you seriously compare during the car purchasing process? (Select all that apply)
Tesla
NIO
Li Auto
Xpeng
Huawei
Geely Galaxy / Zeekr
Leapmotor
Xiaomi
Great Wall Ora / Wey
Deepal / Avatr
Other traditional joint venture / luxury brand NEVs
I did not compare other brands and locked in on BYD directly
Q50. If you could offer one suggestion for improving BYD's sales service, what would you most like to say?
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