Virtual Influencer Questionnaire

Questionnaire Introduction

Dear Participant,

Hello, my name is Marina, and I am an undergraduate student majoring in Accounting at Wenzhou-Kean University (CBPM). I am currently conducting a research study for my course GE 2021 under the guidance of Professor Khan.

This questionnaire aims to explore factors related to virtual influencers, including attractiveness, credibility, content quality, trust, consumer engagement, social media usage, and purchase intention.
1. Q1. Have you ever followed or watched a virtual influencer on social media?
2. Q2. Which virtual influencer are you most familiar with?（单项填空题）
3. Q3. Gender
4. Q4. Age
5. Q5. Monthly Income
6. Q6. Online Shopping Experience
7. Q7. Occupation
8. Q8. Education Level
9. Q9. I find the virtual influencer’s content visually appealing.
10. Q10. I find the virtual influencer attractive.
11. Q11. The virtual influencer has a unique appearance.
12. Q12. I followed the virtual influencer because of their charm.
13. Q13. The virtual influencer is humorous and interesting.
14. Q14. I have a positive impression of the brands recommended by the virtual influencer.
15. Q15. The virtual influencer provides credible information.
16. Q16. I think the products recommended by the virtual influencer are reliable.
17. Q17. I trust the virtual influencer.
18. Q18. The virtual influencer is honest.
19. Q19. The virtual influencer is knowledgeable about the products they promote.
20. Q20. The virtual influencer provides accurate information.
21. Q21. The virtual influencer’s content is informative.
22. Q22. The content shared by the virtual influencer is high quality.
23. Q23. The virtual influencer creates interesting content.
24. Q24. The content provided by the virtual influencer is useful.
25. Q25. The virtual influencer’s posts are well organized.
26. Q26. The content of the virtual influencer is creative.
27. Q27. I use social media daily.
28. Q28. I spend a significant amount of time on social media.
29. Q29. I frequently follow influencers on social media.
30. Q30. Social media is an important part of my daily routine.
31. Q31. I engage with influencer content several times per week.
32. Q32. I use social media to discover new products and brands.
33. Q33. I consider myself an active social media user.
34. Q34. I trust this virtual influencer’s recommendations.
35. Q35. I feel confident in the virtual influencer’s advice.
36. Q36. The virtual influencer is dependable.
37. Q37. The virtual influencer is sincere.
38. Q38. I believe this influencer provides truthful recommendations.
39. Q39. I feel secure following the recommendations of this virtual influencer.
40. Q40. I think this influencer is reliable.
41. Q41. I often interact with this influencer’s content.
42. Q42. I actively follow updates from this influencer.
43. Q43. I pay attention to the influencer’s posts.
44. Q44. I feel involved with the influencer’s content.
45. Q45. I would like posts from this virtual influencer.
46. Q46. I feel emotionally attached to this virtual influencer.
47. Q47. I feel a sense of connection with this virtual influencer.
48. Q48. I would save this influencer’s posts for future reference.
49. Q49. I would share this influencer’s content with others.
50. Q50. I would like to buy products recommended by this virtual influencer.
51. Q51. I would recommend products promoted by this influencer to others.
52. Q52. I am likely to try products endorsed by this influencer in the future.
53. Q53. I am likely to try brands endorsed by this influencer.
54. Q54. I would consider purchasing products recommended by this influencer.
55. Q55. The likelihood that I would purchase products recommended by this influencer is high.
Thank you very much for your participation.
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