尊敬的海外合作伙伴:本次问卷旨在针对拟推出的两款枕头产品(凝胶枕、记忆枕)开展市场意向调研。恳请您根据实际情况认真作答,感谢您的支持与配合!
Dear global partners,
This questionnaire aims to conduct market intention research on two new pillow(gel pillow & memory pillow) to be launched.We kindly ask you to answer carefully based on your actual situation. Thank you for your support and cooperation!
1.请问您负责的区域所在是? Which region are you responsible for? 新加坡 Singapore 越南 Vietnam 马来西亚 Malaysia 澳大利亚 Australia 新西兰 New Zealand 香港 HongKong 美国 USA 加拿大 Canada 印度尼西亚 Indonesia 其他 Others
For AU:请问您负责的门店所在城市是? In which city is your responsible store located? 悉尼 Sydney 珀斯 Perth 布里斯班 Brisbane 墨尔本 Melbourne
For USA:请问您负责的门店所在城市是? In which city is your responsible store located? 纽约 New York 洛杉矶 LA 亚特兰大 Atlanta
For CA:请问您负责的门店所在城市是? In which city is your responsible store located? 温哥华 Vancouver 多伦多 Toronto
For VNM:请问您负责的门店所在城市是?In which city is your responsible store located? 胡志明 Ho Chi Minh City 河内 Hanoi
1-1.根据产品配置,您是否能接受该价格?(参考此外观,最终外观会略有调整) Based on the product specifications, is this price acceptable to you? (Please refer to the attached appearance; the final design will be slightly adjusted.)
预估FOB: SGD $ 76~SGD $101,
Estimated FOB Price : SGD $76–SGD $101;
其余卖点为详情图所示:
Other features as shown in detail images.
Highly acceptable 非常接受 Moderately acceptable 一般接受 Not very acceptable 不太接受
1-2.该产品上市后是否愿意在您所负责的门店进行上样? Would you be willing to display this gel pillow in your store after launch? 是 Willing 否 Unwilling
1-3.以您对当地市场的了解,请判断凝胶枕产品上样后在当地市场表现如何,返单率选择?Based on your local market knowledge, please evaluate the performance of Gel pillow after display and select the expected reorder rate. 1箱/月 1 carton per month 2箱/月 2 carton per month 3箱/月 3 carton per month 4箱/月 4 carton per month ≥5箱/月 ≥ 5 carton per month
2-1.根据产品配置,您是否能接受该价格?(参考此外观,最终外观会略有调整)Based on the product specifications, is this price acceptable to you? (Please refer to the attached appearance; the final design will be slightly adjusted.)
FOB: SGD $45~ SGD $52,
Estimated FOB Price : SGD $35–SGD $52;
其余卖点为详情图所示:
Other features as shown in detail images.
Highly acceptable 非常接受 Moderately acceptable 一般接受 Not very acceptable 不太接受
2-2.该产品上市后是否愿意在您所负责的门店进行上样?Would you be willing to display memory pillow in your store after launch? 是 Willing 否 Unwilling
2-3.以您对当地市场的了解,请判断记忆枕产品上样后在当地市场表现如何,返单率选择?Based on your local market knowledge, please evaluate the performance of Memory pillow after display and select the expected reorder rate. 1箱/月 1 carton per month 2箱/月 2 carton per month 3箱/月 3 carton per month 4箱/月 4 carton per month ≥5箱/月 ≥ 5 carton per month
3.对于以上2款枕头,如果配置为双枕套(一枕双套,方便更换清洗),您认为能否提升产品竞争力与客户购买意愿?For the above two pillow models, if equipped with double pillowcases (one pillow with two pillowcases for easy replacement and cleaning) , do you think it can enhance product competitiveness and customers’ purchase intention? 显著提升Greatly enhance 有一定帮助 Slightly help 无帮助 Make no difference