大学生消费动机与情绪价值调查问卷

本次问卷仅用于课堂活动，耗时三分钟左右，匿名填写，非常感谢！
1. 您的性别
Your gender
2. 您所在的年级
Your current grade level
3. 您每个月可支配的生活费
Your monthly disposal living expenses
4. 您日常进行消费时，最主要受哪些消费动机驱动？
Which consumption motivation mainly drive your daily spending?
5. 在购买一件非必需品（即除了餐饮、日常用品等刚需外）时，以下因素对您的消费决策影响程度如何？
When purchasing a non-essential item (something beyond basic needs), how much do the following factors influence your consumption decision? 
  • 非常小 Very little
  • 比较小 Little
  • 一般 Moderate
  • 比较大 Much
  • 非常大 Very much
高性价比或优惠力度 High cost performance or discount
实用功能 Practical function
外观颜值或包装设计 Appearance, packaging, design
品牌故事或口碑 Brand story or reputation
能否带来正面情绪价值 Ability to provide positive emotional value
能否展现自我个性 Ability to express self-identity
他人推荐或流行趋势 Other's recommendations or trends
6. 过去3个月，您因“想让自己心情好一点”而消费的频率是？
In the past three months, how often have you spent money “to make yourself feel better” ?
7. 您最通常通过哪类消费获得情绪价值？
Through which types of consumption do you most often get emotional value?
8. 消费过后，您最想获得哪种情绪价值？
What kind of emotional value do you most want to gain from consumption?
9. 在购买“提供情绪价值为主”的商品后，其为您所带来的正面情感能持续多久？
After purchasing an “emotionally valuable” product, how long does its positive emotional effect typically last for you?
10. 在购买“提供情绪价值为主”的商品后，您是否遇到过以下情况？
After purchasing an “emotionally valuable” product, have you ever experienced any of the following?
11. 对您来说，情绪价值消费更接近以下哪种角色？
For you, emotional value consumption is closer to which of the following roles?
12. （选填）如果您有一次印象深刻的“以情绪价值为导向”而买单的经历，可以用一两句话简单描述这次经历以及感受（无字数要求）
If you have an impressive experience of “emotional value” spending, please briefly describe the experience and how you felt
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