大家好，我是一名在校大学生。我正在做一个关于盒马鲜生市场营销策略的调查，目的是完成一门课程的作业。这份问卷里的所有数据都只会用在学术市场调研上，我会严格保密这些信息。完成这份问卷大概需要5到6分钟。非常感谢你的真实回答和帮助！ Hi, I’m an undergraduate student. I’m doing a survey about the marketing strategies of Freshippo to finish my assignment for a college subject. All the data from this questionnaire is only for academic market research, and I will keep it strictly confidential. It will take about 5 to 6 minutes to finish this survey. Thank you for your honest and helpful answers!
1. 您购买盒马鲜生产品的频率？How often do you buy products from Freshippo? 每周3次及以上 3 times per week 每周1-2次 Once or twice per week 每2-3周一次 Once every 2–3 weeks 每月一次或更少 Once a month or less 从未购买，结束问卷 Never purchased, end the questionnaire
2. 您主要通过哪种渠道购买盒马鲜生的产品？Which channel do you mainly use to purchase products from Freshippo? 盒马线下门店 Hema offline physical store 盒马APP/小程序 Hema APP / Mini Program 第三方外卖平台（美团/饿了么） Third-party food delivery platforms (Meituan/Ele.me)
3. 您最常购买的盒马产品类型是？（勾选全部适用项）What types of Freshippo products do you buy most often? (Choose all that apply) 生鲜果蔬 Fresh fruits and vegetables 熟食 Cooked food 半成品 Semi-finished products 零食 Snacks 饮料 Beverages 日用百货 Daily necessities 盒马餐饮堂食（如海鲜加工、现制餐） Freshippo in-store dining (e.g., seafood processing, freshly made meals)
4. 您选择盒马鲜生的首要原因是？What is your primary reason for choosing Freshippo? 产品新鲜度高 High product freshness 即时配送速度快 Fast instant delivery 产品种类丰富 Wide variety of products 会员权益 Generous membership benefits 价格优惠多 Price promotions 门店环境好 Good store environment 服务好 Good service
5. 对盒马鲜生的产品质量满意吗？Are you satisfied with the product quality of Freshippo? 非常满意 Very satisfied 满意 Satisfied 一般 Neutral 不满意 Dissatisfied 非常不满意 Very dissatisfied
6. 您认为盒马鲜生产品的整体价格水平？What do you think of the overall price level of Freshippo products? 偏高，性价比低 Relatively high, low cost-performance 适中，符合预期 Moderate, meet expectations 偏低，性价比高 Relatively low, high cost-performance 不确定 Not sure
7. 哪种促销活动最能吸引您？Which promotion activity attracts you the most to consume at Freshippo? 会员专享折扣 Member-exclusive discounts 满减 Full reduction 优惠券 Coupons 买一送一 Buy one get one free 第二件半价 Half price for the second item 临期商品折扣 Near-expiry product discounts
8. 您对盒马线上APP/小程序的整体使用体验满意度？What is your overall satisfaction with the user experience of Freshippo's APP or Mini Program? 非常满意 Very satisfied 比较满意 Relatively satisfied 一般 Neutral / Average 不太满意 Not very satisfied 非常不满意 Very dissatisfied
9. 对比其他生鲜品牌（如永辉、山姆、叮咚买菜），您认为盒马的核心优势?（勾选全部适用项）Compared with other fresh food brands (e.g., Yonghui, Sam's Club, Dingdong Maicai), what do you think are Freshippo's core advantages? (Choose all that apply) 产品更新鲜 Fresher products 配送更便捷 More convenient delivery 购物更便捷 More convenient shopping experience 产品创新 More innovative products 网红款更多 More internet-famous items 价格更有竞争力 More competitive prices 优惠更多 More promotions 会员体系更完善 Better membership system
10. 您是否会向他人推荐盒马鲜生？Would you recommend Freshippo to others? 一定会 Definitely yes 可能会 Probably yes 不确定 Not sure 不会 No
11. 您对盒马鲜生还有其他的建议、意见或想法吗？Do you have any other suggestions, comments or thoughts about Freshippo?