10.Why did you visit those other sites?（Multiple answers possible） Interested in that specific period of history To learn about the specific events/figures related to this site It is local landmark attractions or were located close to major landmarks Curiosity about China’s official historical narrative For academic research or study purposes Included in the pre-booked itinerary Invited to participate in a foreign affairs activity Invited to participate in official study programs, professional training, and research activities They were on the way or convenient to visit For academic or work purposes Recommended by friends/tour guide Other
Part Ⅲ : Motivation and Experience of THIS Visit
11.Who did you travel with on this red tourism visit? Chinese friends Partner or spouse Family or friends Members of a tour group（organized by a travel agency） Members of a work/organization group（organized by your company or institution） Traveled alone Other
12.How did you learn about this site?（Multiple answers possible） App（e.g., TripAdvisor, Google Maps） Social Media（e.g., Instagram,YouTube, Facebook） Recommendation from friends or family Travel guidebooks/books Arranged by a travel agency School/university course Movies/Documentaries Discovered it by chance while exploring the city Other
13.Why did you choose to visit this specific site? Interest in modern Chinese history To learn about the specific events/figures related to this site Interested in that specific period of history It is local landmark attractions or were located close to major landmarks Curiosity about China’s official historical narrative For academic research or study purposes Invited to participate in a foreign affairs activity Invited to participate in official study programs, professional training, and research activities Included in the pre-booked itinerary They were on the way or convenient to visit For academic or work purposes Recommended by friends/tour guide Other
14.During your tour here, what content were you most interested in?（Multiple answers possible） Biographies of historical figures The course of major historical events Exhibited historical artifacts, e.g., documents, photos, objects Domestic involvement in Chinese historical events The architecture itself and its stories The lives of ordinary people during that era Multimedia displays, e.g., videos, interactive installations Other
15.Which services did you use during your visit?（Multiple answers allowed） Multilingual printed guidebook Electronic audio guide（foreign language） Guided tour in a foreign language Foreign language signage system at the site Personal translator device or translation app/software Did not use any foreign language services Other
16.What impressed you the most during this visit?（Multiple answers allowed） Authenticity and historical significance of the heritage sites Professionalism and entertainment value of the guided services Interactive experiences within the site Red tourism performance shows Red-themed cultural and creative products Integration of natural and cultural environment at the site Site services, e.g., guides, signage Digital displays or technology applications Other
17.What were the main difficulties or inconveniences you encountered during your visit? Language barriers, inadequate or inaccurate information in either English or the native language Content is hard to understand,lacking background introduction Too crowded Unclear signage or directions, making it easy to get lost Exhibition content is too limited and explanations are dull/lacking interest Difficult to make a reservation or book tickets Inconvenient payment methods No difficulties encountered Other
P art IV: Consumption Behavior & Experience
18.Approximately, what was your average spending per person within this site today? USD 0 / No spending USD 1-7 USD51-100 USD16-30 USD31-70 Above USD71
19.In which of the following areas did you primarily spend money?（Multiple answers possible） Tickets Souvenirs / Creative products Food & Beverages Guide services, e.g., tour guide, audio guide Transportation costs for round-trip travel to the site Other
20.Which payment method(s) did you primarily use?（Multiple answers possible） Cash International Credit Card - Visa/Mastercard etc. Mobile Payment - Alipay/WeChat Pay No spending Other
21.Did you purchase any souvenirs during your visit? Yes No No, cause there is no souvenir shop nearby
22.If not, what was the main reason? Too expensive Designs were not attractive or unique None of the product categories appeal to me Payment was inconvenient □No time to visit the souvenir shop Other
Part V: Overall Post-visit Evaluation & Intentions
23.Overall, how satisfied are you with your visit here? Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied
24.Regarding the tourism services at this attraction, please rate your satisfaction based on your experience (1 for very dissatisfied, 2 for dissatisfied, 3 for average, 4 for satisfied, 5 for very satisfied)
Red culture experience programs/activities
Application of technology at the site（digitalization）
Food, shopping facilities, and services
Basic infrastructure within the site, e.g., restrooms, parking, first aid, medical services
Multilingual guide services (e.g., visitor information, foreign language signage)
25.Do you think this visit was helpful for you to understand China? Very helpful helpful Neutral Not Helpful Not Very helpful
26.How likely are you to recommend this site to your friends or family? Very likely Likely Neutral Unlikely Not at all likely
27.Based on this experience, would you consider visiting other "Red Tourism" sites in China in the future? Yes, definitely Maybe, if it’s famous or special Probably not Not sure
28.Which of the following services do you think need improvement or should be provided when visiting red tourism sites?（Multiple choices allowed） Simplified explanations of the site’s historical background（in foreign languages） Multilingual guided service information Transportation and accommodation arrangements Tour routes suitable for international visitors Food and daily life service information adapted for international visitors Ticket prices and reservation methods Foreign-language guides or volunteer explanations Interactive experience programs Digital applications Other
29.Do you have any specific suggestions for improving the experience for international visitors at [Name of this site]?（e.g., regarding exhibition content, services, food, souvenirs, etc.）
This is the end of the questionnaire. Thank you again for your valuable time!