Dear respondents,
Hello! This questionnaire is designed for graduation project research. It aims to explore the market potential of Chinese affordable cosmetic brands expanding into Malaysia. The survey will take about 2 minutes. All collected data is only used for academic research and kept strictly confidential. Please fill in according to your real situation. Thank you for your support and cooperation.
1. 1. Which age group do you belong to? A.18-25 years old B.26-35 years old C.36-45 years old D.Above 45 years old
2. 2. How much do you spend on cosmetics every month? A.Less than 100 Ringgit B.100-300 Ringgit C.300-500 Ringgit D.More than 500 Ringgit
3. 3. Where do you usually purchase cosmetics?（Multiple Choice） A.Offline supermarkets and beauty stores B.Local e-commerce platforms such as Lazada, Shopee C.Cross-border shopping platforms D.Live stream shopping and purchasing agents E.Others
4. What aspects will you consider when buying cosmetics?（Multiple Choice） A.Cost performance B.Safe and mild ingredients C.Brand reputation D.Product packaging design E.Practical skincare and makeup effect F.Influencer recommendation G. Product origin
5. What price level of cosmetics do you prefer?（Single Choice） A. Budget type (under 50 Ringgit per product) B. Mid-range type (50-150 Ringgit per product) C. High-end type (above 150 Ringgit per product)
6. Do you know Chinese affordable cosmetic brands including Perfect Diary, Judydoll, Colorkey?（Single Choice） A. Quite familiar and keep using them B. Heard about relevant brands and products C. Know nothing about them
7. Please score the overall strengths of Chinese affordable cosmetics (1=Strongly Disagree, 5=Strongly Agree)
2. Appearance and packaging design
8. What is your willingness to purchase if Chinese affordable cosmetics enter Malaysia market officially? 1 Totally unwilling
5 Very willing
9. Which improvements do you think are necessary for Chinese cosmetic brands entering Malaysia? (Multiple Choice) A. Adjust formulas to adapt to local climate and skin types B. Optimize logistics and reduce purchasing cost C. Improve after-sales service and return policy D. Strengthen localized promotion and publicity E. Launch products fitting local aesthetic standards and colour tones F. No adjustment is needed
10. Which way would you like to access Chinese cosmetics in Malaysia? (Single Choice) A. Official online store B. Offline physical shops C. Social media live streaming sales D. Counters in shopping malls
11. Based on local cosmetic market situation in Malaysia, please state the opportunities and challenges for Chinese affordable cosmetics. You can also put forward your suggestions.