泡泡玛特西亚斯校园店消费者调查问卷
1. 你的性别(Your gender)
男性(male)
女性(female)
2. 你的学历(Your educational background)
高中(senior high school)
专科 (specialist)
本科 (undergraduate)
硕士 (master)
3. 你多久购买一次泡泡玛特产品?
How often do you buy Pop Mart products?
每周 / Weekly
每月 / Monthly
每学期一次 / Once a semester
从未买过 / Never
4. 你在泡泡玛特西亚斯店的平均单次消费金额是?
What is your average spending per purchase at Pop Mart SIAS store?
50元以下 / Under ¥50
50-100元 / ¥50–¥100
100-200元 / ¥100–¥200
200元以上 / Above ¥200
5. 你最常购买哪些产品?Which products do you buy most? (Multiple choices)
A. 盲盒 / Blind boxes
B. 玩偶 / Dolls
C. 钥匙扣 / Keychains
D. 限定款 / Limited editions
6. 你对西亚斯店的产品种类满意吗?
Are you satisfied with the product variety at the SIAS store?
A. 非常满意 / Very satisfied
B. 满意 / Satisfied
C. 一般 / Neutral
D. 不满意 / Unsatisfied
7. 你认为价格合理吗?
Do you think the prices are reasonable?
A. 太高 / Too high
B. 略高 / Slightly high
C. 合理 / Reasonable
D. 便宜 / Cheap
8. 哪种促销方式更吸引你?
Which promotion method would attract you most?
A. 学生折扣 / Student discount
B. 买一送一 / Buy one get one free
C. 抽奖 / Lucky draw
D. 会员积分 / Membership points
9. 你通常如何得知西亚斯店的新品消息?How do you usually learn about new products in the SIAS store?
A. 微信群 / WeChat groups
B. 泡泡玛特官方账号 / Official Pop Mart account
C. 朋友推荐 / Friends
D. 店内展示 / Store display
10. 如果店里提供预售服务你会买更多吗?Would you buy more if the store offers pre-order service?
A. 会 / Yes
B. 不会 / No
C. 可能会 / Maybe
11. 你最希望天赋改进哪些方面?
What improvements do you want most for the store?
A. 降低价格 / Lower price
B. 更多新品 / More new products
C. 更好的店铺环境 / Better store environment
D. 更多互动活动 / More interactive activities
12. 你会参加校园盲盒交换活动吗?
Would you participate in a blind box exchange event on campus?
A. 会 / Yes
B. 不会 / No
C. 不确定 / Not sure
13. 你认为店铺是否应该退出校园限定盲盒?
Do you think the store should launch campus-exclusive blind boxes?
A. 是 / Yes
B. 否 / No
C. 可能 / Maybe
14. 你对提升泡泡玛特西亚斯店销量有什么建议?(开放题)
What is your suggestion to increase sales at Pop Mart SIAS store? (Open-ended)
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