泡泡玛特西亚斯校园店营销策略调查问卷
Q1. What is your gender?您的性别是
Male
Female
Prefer not to say
Q2. What is your age range?
Under 18
18-20
21-23
24-26
Above 26
Q3. What is your monthly disposable income (living allowance + part-time income)?
Below RMB 1,000
RMB 1,000-2,000
RMB 2,000-3,000
Above RMB 3,000
Q4. How long have you been a Pop Mart consumer?
Less than 3 months
3-6 months
6-12 months
1-2 years
More than 2 years
Q5. How satisfied are you with the product variety at Pop Mart SIAS Campus Store?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
Q6. Which of the following problems have you encountered regarding products? (Multiple choice)
Frequently out of stock for popular series
Limited new arrivals compared to city stores
Insufficient display of new IP products
Lack of campus-exclusive or limited-edition products
Product quality issues
None of the above
Q7. What types of products would you like to see more of at the campus store? (Multiple choice)
Lower-priced accessories (keychains, badges)
Stationery and school supplies
Blind boxes under RMB 50
Campus-exclusive limited editions
Collaboration products with university elements
None current selection is adequate
Q8. How do you perceive the price level at Pop Mart SIAS Campus Store?
Very reasonable
Reasonable
Neutral
Expensive
Very expensive
Q9. Which pricing strategies would encourage you to purchase more? (Multiple choice)
Student discount (e.g., 10% off with student ID)
Bundle deals (buy 3 get 1 free)
Member points double on campus purchases
Flash sales during campus events
Installment payment options for high-priced items
None of the above
Q10. How convenient do you find the location of Pop Mart SIAS Campus Store?
Very convenient
Convenient
Neutral
Inconvenient
Very inconvenient
Q11. Which additional distribution channels would you prefer? (Multiple choice)
Online ordering with campus pickup
Pop-up stores at campus events
Robot store in the library/dormitory area
WeChat mini-program exclusive campus deals
None current channel is sufficient
Q12. How do you learn about Pop Mart campus store promotions and new arrivals?
Store signage and posters
WeChat/QQ groups
Campus social media accounts
Friends' recommendations
Pop Mart official app/mini-program
I don't actively seek this information
Q13. Which promotional activities would most attract you to visit the store? (Multiple choice)
Unboxing events and live streams
Blind box trading/swapping events
Artist/designer meet-and-greets
Campus-exclusive giveaways
Social media challenges with prizes
Seasonal campus-themed decorations
None of the above
Q14. What is your overall satisfaction with Pop Mart SIAS Campus Store?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
Q15. Please share any additional suggestions for improving Pop Mart SIAS Campus Store:
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