Swiss Sugar Market Research Questionnaire

1. How often do you purchase Swiss Sugar?

A. NeverB. Once every few monthsC. Once a monthD. Once a week or more

2. Where do you usually buy Swiss Sugar?

A. SupermarketB. Convenience storeC. Online shopping platformD. Campus shop & vending machine

3. Which packaging of Swiss Sugar do you prefer most?

A. BoxedB. Small individual bagsC. Bulk loose candiesD. Gift tins

4. How much are you willing to pay for a box of 200g+ Swiss Sugar?

A. Under 5 yuanB. 5-8 yuanC. 8-12 yuanD. More than 12 yuan

5. When do you usually buy Swiss Sugar?

A. Daily snack timeB. Parties and gatheringsC. Festival giftsD. No specific occasion, buy randomly

6. Which aspect of Swiss Sugar attracts you the most?

A. Rich mixed fruit flavorsB. Chewy textureC. Colorful appearanceD. Nostalgic memories

7. Which flavor of Swiss Sugar is your favorite?

A. StrawberryB. OrangeC. LemonD. Grape

8. How do you rate the sweetness of Swiss Sugar?

A. Too sweetB. A bit sweet but acceptableC. Moderate sweetnessD. Not sweet enough

9. What do you think of the chewiness of Swiss Sugar?

A. Too hard to chewB. A bit tough but okayC. Moderate chewinessD. Too soft

10. What is your biggest concern when buying Swiss Sugar?

A. PriceB. Flavor and tasteC. Ingredients and food safetyD. Brand reputation

11. How many pieces of Swiss Sugar do you usually eat at one time?

A. 1-2 piecesB. 3-5 piecesC. 6-10 piecesD. Eat until the box is empty

12. Do you share Swiss Sugar with others?

A. Never, eat aloneB. Sometimes share with close friendsC. Often share with people aroundD. Buy specially for parties

13. Have you ever bought Swiss Sugar as a gift?

A. NeverB. Once or twiceC. OccasionallyD. Often

14. Why do you choose Swiss Sugar over other similar candies?

A. Better flavorB. More affordable priceC. Strong nostalgic feelingD. Just a habit

15. Are you willing to recommend Swiss Sugar to your friends?

A. Definitely notB. Maybe notC. Maybe yesD. Definitely yes

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